2004 Advertising Rate Card
“People want and need auto information. The Auto Channel
contains more auto information and offers advertisers more
relevant promotional opportunities then anyplace else!”
(More)
Editorial Philosophy
The Auto Channel (TACH) reports news about and
concerning work and play in the Automotive Universe. TACH was created to
actualize the understanding that, like the physical universe, where “every
action has an equal and opposite reaction”, the Automotive Universe is a
dynamic, ever-changing grid of interconnected automotive centric galaxies that
are “obviously related” or “somewhat related” or “subtly-related”, all linked
by a law that states; “… all automotive information emanating from within
any galaxy inexorably affects them all.”
Although each
galaxy has its own distinct focus and each its own hierarchy of products and
services, supported by varied user and provider communities, interconnectivity
within the Automotive Universe compels every galaxy to intra-act and/or
inter-act with each other simultaneously at countless levels and intensities.
Each galaxy has an influence on the universe and each is influenced by events,
or information within any of the others.
With an industry this ubiquitous
it's quite obvious that decisions regarding elements found within The
Automotive Universe are made by virtually everyone, at every level on a daily
basis: What new car to buy? Which
manufacturer can provide the part I need?
Which oil to use? Where to go on
vacation? What is the best
insurance? How do I maintain my
car? How did my favorite driver do
yesterday and in last years race? Is
this the year I buy a new convertible? Which used car should I NOT buy? What
new products were introduced at the trade show? Was there a recall on this car?
Utilizing research to help make
intelligent automotive decisions, whether simple or complex, for business or
personal reasons, requires availability and ease of access to a massive library
of relevant information.
During the past 5 years, relevant information delivered to users
of The Auto Channel has grown from zero to nearly six million pages each month.
This information resides in an interactive library of more than three-hundred
thousand pages of text, nearly ten thousand streaming audio and video on-demand
programs and tens of thousands of images, instantly accessible by hundreds of
millions of viewers from around the world.
The
Auto Channel is truly the Gateway to the Automotive Universe to viewers and advertisers.
TACH offers more auto information and more relevant promotional opportunities
then anyplace else.
(More)
TOTAL SITE - TITLE SPONSORSHIP
$75,000/mo
Universe: Total
Universe: Subject Specific
CHALLENGE
BANNER SPONSORSHIP $37,500 Per Flight
§
Allows viewers to compare pre-selected Sponsor’s models
against 3
other marques and models in their class.
MOTOR SPORTS $25,000-$150,000 Per
Event
§
Universe: Truck Buyer; DIY
§
Exclusive Integrated-Content Coverage
INDUSTRY
EVENT COVERAGE $50,000-$150,000 Per Event
§
Universe: Industry
§
Exclusive Integrated-Content Coverage
EVERYTHING ABOUT SPONSORSHIPS $15,000/mo per subject
(More)
BANNER RATE CARD EFFECTIVE
JANUARY 2004
|
|
Number
|
Month
|
Month
|
Month
|
Month
|
Month
|
Year
|
Video Commercial Insertion 100% Targeted 30 Seconds. (Includes Media Player
Multi-Bit Rate Encoding, Hosting, Serving, Archiving.)
|
|
25,000
|
50,000
|
150,000
|
200,000
|
300,000
|
3,000,000
|
|
|
CPM
|
$200
|
$175
|
$150
|
$125
|
$100
|
$75
|
Banners 468x60
|
|
|
|
|
|
|
|
|
|
(000)
|
250
|
500
|
1,000,
|
1,500,
|
2,000,
|
30,000,
|
Run Of Site
|
CPM
|
$50
|
$45
|
$35
|
$30
|
$28
|
$10
|
New Car Buyers Guide
|
|
$75
|
$60
|
$50
|
$35
|
$28
|
$20
|
Used Car Buyers Guide
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
Vehicles
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
Motor Sport
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
Parts and Accessories
|
|
$75
|
$60
|
$50
|
$35
|
$28
|
$20
|
Repair and Maintenance
|
|
$75
|
$60
|
$50
|
$35
|
$28
|
$20
|
Video Games
|
|
$75
|
$60
|
$50
|
$35
|
$28
|
$20
|
Automotive news
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$15
|
Keeping Up
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
|
|
|
|
|
|
|
|
|
Buttons 92x47
|
|
|
|
|
|
|
|
Fixed by Section (only in conjunction with
banner buy)
|
|
$50
|
$40
|
$30
|
$20
|
$15
|
$10
|
Beyond The Banner
Integrated Content Sponsorship Rates Follow.
(More)
INTEGRATED CONTENT SPONSORSHIPS
The Auto Channel’s
impact on the Automotive Universe tm will
explode as broadband connectivity
elevates the viewer’s
expectations to a “no-excuses”
level for interactive “point and click”
access to information and
entertainment as Integrated Content an
aggregate of Video,
Audio, Text, and Images
Challenge Banner
Sponsorship
Includes the exclusive use
of “challenge banners” which
will “air” throughout The Auto Channel. These special banners instruct visitors
to compare specific Sponsor’s models against other cars and models in their
class.
§
Integrated Sponsor Identification
- All New Car Buyers Guide and 4 CAR COMPAR-A-GRAPH content will
display integrated Sponsor identification. Left Side Frame Set - Sponsor ID (linked to their site) will
appear on the left side frame set throughout the New Car Buyers Guide section.
This frame surrounds every screen of content
§
A banner with integrated Sponsor ID that promotes the 4 CAR
COMPAR-A-GRAPH will rotate throughout The Auto Channel.
This banner will link directly to the New Car Buyers Guide section.
§
Promotional Icons which
includes Sponsor ID, and is linked to the 4 CAR COMPAR-A-GRAPH interface, will
appear on TACH's Site Entrance; Main Studio; Motor Sports Control Room; Special
Event Section and other appropriate positions throughout TACH.
§
Sponsor Banners (supplied)
linked to sponsor site or to a special sales information section will be
"aired" monthly site wide (run of site)
(More)
The competition between
car makers to “ make news” at the major auto shows is providing an exciting opportunity
for The Auto Channel to take the world’s auto enthusiasts into press-only
presentations and allow them to see-for-themselves what new product each
presenting manufacturer is introducing…”Live from the show floor”, from
everywhere in the world! Along with on-demand full-length video versions of
each introduction, each event’s total content will be housed within a special
section located in the appropriate TACH section. Each viewer will have access
to exclusive Internet content including:
§
Profiles and in-depth
information about the new cars as available as text, images and video content.
§
Video interviews which
focus on the people behind the new models: engineers, designers, test drivers,
etc.
§
“Live” roundtable chats
and individual in-depth interview with event participants, and industry experts
and celebrities.
§
In-depth pre-show
reports and opinions from TACH correspondents and editors
§
Historic data: text,
images and multi-media
§
TV coverage of Press
Conferences in their entirety
§
TV interviews with
attendees and celebrities
(More)
Just as broadcast and cable television provide
viewers with in depth event coverage, so too does The Auto Channel on the
Internet. Each event’s editorial
coverage includes, original text and images and exclusive TV and Radio on the
Internet coverage encompassing:
§
Exclusive Live TV on
the Internet coverage of the participants and events leading up to the Race.
§ “Live” roundtable chats and individual in-depth
interview with the drivers, teams manufactures and other event participants,
their representatives and other motor sport industry celebrities
§
In-depth pre-race
reports and opinions from TACH
correspondents and editors
§
Profiles of the
drivers: text, images and multi-media
§
Historic data: text,
images and multi-media
§
TV coverage of Press
Conferences in their entirety
§
Post-race results and
commentary: text, images and multi-
media
(More)
Most major automotive industry events such as
AAPEX, SAE, AUTOMECANIKA, ETC. are relevant to both industry participants and
auto enthusiasts. The content generated in the coverage of these events is
packaged for both consumer and industry viewer’s coverage includes:
§
Profiles of the new
products as: text, images and multi-media
§
Video interviews with
the people behind the products, scientists, engineers and designers
§
“Live” TV
roundtable chats and individual in-depth interview with event participants, and
industry experts and celebrities.
§
In-depth pre-event
reports and opinions from TACH and participating trade magazine reporters,
editors and publishers.
§
§
Archival data: text,
images and multi-media
§
TV coverage of selected
press conferences in their entirety
§
TV interviews with
attendees and celebrities
$50,000-$150,000
Per Event
(More)
EverythingAbout!tm
EverythingAbout!tm is an exclusive multi-media library of single
subject
information modules, that are auto-modified and relevant DIFM; for
DIY’ers; Industry Participants; Consumers; ETC.
§
Each module contains a
library of information that will
answer questions like…How does it work? How do I fix It? ; How do I know
Its Broken? What Does it Cost?; Who Makes It ?; Where Can I buy It? ; How Much
Does It cost? What is Its History? Will It
fit My Car?; What do the Experts Think?…for every
automotive related subject.
§
The information
contained in each EverythingAbout! tm subject area will be published in the “best media available” including: text; video;
audio; and images.
§
$15,000/mo per
subject
Everything About! tm
Focus Subjects:
|
Motor Oil and Lubricants |
Fuel Systems |
Information
Systems |
|
Telemetric |
Ignition
Systems |
Tires |
|
Body Care |
Lighting |
Wheels |
|
Body Parts |
Computers |
Tune-ups |
|
Brake Systems |
Performance Products |
Insurance |
|
Chemicals |
Power Train |
Climate
Control |
|
Service Supplies |
Financing |
Electrical
Systems |
|
Test Equipment |
Leasing |
Engines |
|
Sound Systems |
Exhaust
Systems |
Steering and
Suspensions |
(More)
The Auto Channel’s New Car Buyers Guidetm:
The Auto Channel Buyers
Guide
provides auto manufacturers a means to both reinforce a consumer’s decision to
buy a their vehicle, or presents an opportunity for a "LAST SHOT" at
a switch pitch using exclusive and unique technology driven elements within the
process.
BODYSTYLE
COMPAR-A-CHART tm To Find
and Sort
Start here if you know the type of vehicle
you are looking for, and would like to rank vehicles by any number of features.
The TACH 4 CAR COMPAR-A-GRAPH tm - Compare
Start here
if you have already narrowed your search to a handful of vehicles, and would
like to compare them all side by side by all dimensions and capacities.
NEW
VEHICLE DATA BASE - SPEC- IT Out tm
Start here if you would like to browse
through new car photos, videos, reviews, news articles, crash ratings,
insurance costs, features, and options.
You can also print out your own spec sheet including option packages and
MSRP and Invoice Prices, recall information, rebate information, service
bulletins and NHTSA Crash Test Results. All from one place and all for free!
DealerDirectiQ tm - Get Competitive
Pricing
Start here if you've already made up your
mind about which car to buy. Easily send off bid requests to dealers in your
area, or around the country. DealerDirectiQ is the only free to consumer free
to buyer system.
In time we believe that DealerDirectiQ will grow to become the primary communications element in the new car marketplace, adopted and accepted by both direct participants in the process, the buyer and seller. This is why it makes The Auto Channel an even more important advertising channel for auto manufacturers.
New Car Buyers Guide Customized Messages Banners
$
1000.00 CPM
What They Say About The Auto Channel
"The Web's
monster site for car buffs...If cars, trucks, or anything else with wheels are
your thing, you'll flip for The Auto Channel...This is one exhaustive (and
exhausting) site."
WEB-TV/JUMP CITY
“…the Rolls Royce of Car Buying Sites".
SmartMoney.com, the Wall Street Journal
Magazine of Personal Business
“…the
best auto sports site.” Yahoo
Internet Life
“One
of the Top 5000 most popular web sites in the world”
Comscore
