2004 Advertising Rate Card
“People want and need auto information. The Auto Channel
contains more auto information and offers advertisers more
relevant promotional opportunities then anyplace else!”
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Editorial Philosophy
The Auto Channel (TACH) reports news about and
concerning work and play in the Automotive Universe. TACH was created to
actualize the understanding that, like the physical universe, where “every
action has an equal and opposite reaction”, the Automotive Universe is a
dynamic, ever-changing grid of interconnected automotive centric galaxies that
are “obviously related” or “somewhat related” or “subtly-related”, all linked
by a law that states; “… all automotive information emanating from within
any galaxy inexorably affects them all.”
Although each
galaxy has its own distinct focus and each its own hierarchy of products and
services, supported by varied user and provider communities, interconnectivity
within the Automotive Universe compels every galaxy to intra-act and/or
inter-act with each other simultaneously at countless levels and intensities.
Each galaxy has an influence on the universe and each is influenced by events,
or information within any of the others.
With an industry this ubiquitous
it's quite obvious that decisions regarding elements found within The
Automotive Universe are made by virtually everyone, at every level on a daily
basis: What new car to buy? Which
manufacturer can provide the part I need?
Which oil to use? Where to go on
vacation? What is the best
insurance? How do I maintain my
car? How did my favorite driver do
yesterday and in last years race? Is
this the year I buy a new convertible? Which used car should I NOT buy? What
new products were introduced at the trade show? Was there a recall on this car?
Utilizing research to help make
intelligent automotive decisions, whether simple or complex, for business or
personal reasons, requires availability and ease of access to a massive library
of relevant information.
During the past 5 years, relevant information delivered to users
of The Auto Channel has grown from zero to nearly six million pages each month.
This information resides in an interactive library of more than three-hundred
thousand pages of text, nearly ten thousand streaming audio and video on-demand
programs and tens of thousands of images, instantly accessible by hundreds of
millions of viewers from around the world.
The
Auto Channel is truly the Gateway to the Automotive Universe to viewers and advertisers.
TACH offers more auto information and more relevant promotional opportunities
then anyplace else.
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TOTAL SITE - TITLE SPONSORSHIP
$75,000/mo
Universe: Total
Universe: Subject Specific
CHALLENGE
BANNER SPONSORSHIP $37,500 Per Flight
§
Allows viewers to compare pre-selected Sponsor’s models
against 3
other marques and models in their class.
MOTOR SPORTS $25,000-$150,000 Per
Event
§
Universe: Truck Buyer; DIY
§
Exclusive Integrated-Content Coverage
INDUSTRY
EVENT COVERAGE $50,000-$150,000 Per Event
§
Universe: Industry
§
Exclusive Integrated-Content Coverage
EVERYTHING ABOUT SPONSORSHIPS $15,000/mo per subject
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BANNER RATE CARD EFFECTIVE
JANUARY 2004
|
|
Number
|
Month
|
Month
|
Month
|
Month
|
Month
|
Year
|
Video Commercial Insertion 100% Targeted 30 Seconds. (Includes Media Player
Multi-Bit Rate Encoding, Hosting, Serving, Archiving.)
|
|
25,000
|
50,000
|
150,000
|
200,000
|
300,000
|
3,000,000
|
|
|
CPM
|
$200
|
$175
|
$150
|
$125
|
$100
|
$75
|
Banners 468x60
|
|
|
|
|
|
|
|
|
|
(000)
|
250
|
500
|
1,000,
|
1,500,
|
2,000,
|
30,000,
|
Run Of Site
|
CPM
|
$50
|
$45
|
$35
|
$30
|
$28
|
$10
|
New Car Buyers Guide
|
|
$75
|
$60
|
$50
|
$35
|
$28
|
$20
|
Used Car Buyers Guide
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
Vehicles
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
Motor Sport
|
|
$65
|
$50
|
$35
|
$28
|
$25
|
$18
|
Parts and Accessories
|
|
$75
|
$60
|
$50
|
$35
|
$28
|
$20
|