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Jaguar
X-TYPE
"With X-TYPE, we're changing the way a new generation of buyers
will look at Jaguar," said Mike O'Driscoll, president of Jaguar North
America. "The X-TYPE is a sport sedan that offers performance, style
and luxury at a price that will challenge consumers' perceptions. With
this car, Jaguar will be more accessible than ever, yet as aspirational as
always."
This is the most significant new-car launch in Jaguar's history. The
X-TYPE is the fourth model in the company's expanding product range and is
aimed at the fast-growing compact luxury sport-sedan segment. X-TYPE is
Jaguar's first all-wheel drive model and will be aimed to challenge the
segment's existing sales and image leaders.
To appeal to a generation of potential buyers who may never before have
considered owning a Jaguar, the company is embarking on an innovative new
advertising campaign, developed by the company's newly appointed global
agency, Young & Rubicam. Advertising will incorporate outdoor, print,
television and on-line media.
X-TYPE's starting price of $29,950 for a 194-horsepower 2.5-liter V6 with
manual transmission includes all the typical Jaguar attributes: Connolly
leather-trimmed seating, bird's-eye walnut trim, power windows, mirrors,
door locks and driver's seat. A five-speed automatic transmission is
available for an additional $1,275. The 231-horsepower 3.0-liter V6,
starting at $35,950, includes the same features as the 2.5-liter, adding
the larger engine and a no-cost choice of manual or automatic
transmissions.
Options are packaged for ease of ordering, based on expected popularity.
The X1 Premium package ($2,500) includes a glass sunroof, 70/30 split
folding rear seat, power passenger seat, electrochromic rearview mirror,
Reverse Park Control and Homelink-compatible garage/gate opener. The X2
Sport package ($2,000) includes gray-stained bird's-eye maple wood trim,
special Connolly leather seating with sport seats, Dynamic Stability
Control, sport-tuned suspension and 17-inch wheels with high-performance
tires. X3 Weather ($1,200) adds heated seats, headlamp washers and dynamic
stability control.
A range of high-technology features are individually available, including
Xenon headlamps, an Alpine Premium Sound System with trunk-mounted 6-CD
auto-changer, a satellite-navigation system and JaguarNet emergency
messaging with integrated Motorola Timeport cellular telephone. JaguarNet
integrates cellular telephone and satellite vehicle location technology to
provide both emergency roadside assistance and access to local
information.
All X-TYPEs will include Jaguar's comprehensive four-year/50,000 mile
warranty, roadside assistance that includes tire changing and fuel
delivery, and fully inclusive scheduled maintenance for the duration of
the warranty.
Jaguar's dealers also are part of the transformation from a two-car niche
company to a significant player in the luxury car industry, with four
car-lines selling over 100,000 cars worldwide this year, nearly half of
them in North America. In North America alone, Jaguar dealers have
invested over $250 million in new and upgraded facilities to support the
expanded model lineup as well as provide class-leading customer care
before, during and after the sales process. With more than 15 new and
revised product introductions over the next 36 months, Jaguar is
anticipating continued growth towards selling 200,000 cars annually by
2004.
Base prices for Canada are $42,950 (Canadian) for the 2.5-liter, and
$49,950 (Canadian) for the 3.0-liter. Mexican pricing is $39,400 US for
the 2.5-liter X-TYPE and $47,000 US for the 3.0-liter model.
Source: Jaguar North America
So, what do you think? Would you want to buy a car like this? Let us know of your
opinion! Email us at viewermail@blueskyproductions.tv
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