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Your Body Shop: Paint Work You Can Be Proud Of Dave Dunn |
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We spend hundreds of thousands of dollars on our paint shops today and yet most dealers still complain about the quality of paint work. Customers are particularly concerned about the paint job on their new cars. Years ago, paint match was the issue. Paint technology at the manufacturing level was so different from what the body shop had available to them that getting an exact match was next to impossible. Thankfully, paint match technology is so good today that virtually any dealer shop should be able to guarantee a perfect match every time. Customers respond well to a paint match guarantee. We recommend that guaranteed paint match be used as a selling proposition when closing deals. Clean Paint Jobs The real challenge today is getting the paint job clean. With the clear coat finishes we have on today's cars every little piece of particulate in a finish really stands out. Generally the painter resorts to machine buffing to level out the finish. Buffing is bad because it ultimately damages the new finish by leaving swirl marks. It also effectively reduces the protective clear coat resin on top of the finish. Unfortunately too many body shop managers are unaware that a clean paint job can be attained without harmful buffing. Think about it: we spend hundreds of thousands of dollars to equip properly, with items such as air take-up systems and downdraft paint booths, only to accept a flawed product. Generally painters blame the equipment, filters or ambient conditions. We rarely find that the problem has much to do with mechanical deficiencies but rather procedural issues. While I cannot explore every situation I would like to give you a few procedural reminders. I strongly recommend that you insist your body shop manager enforces these procedures. Masters School of Autobody Steps to Paint Job Protection
These 10 steps are important. However, they will not work unless the painter believes that a clean, no-buff paint job can be attained. The painter cannot shortcut a single step. When we teach painters in our technical facility, the first day is spent working on their perceptions, beliefs and attitudes. Most people want a magic wand. I have discovered that the magic wand is in their heads. Keep Score As always, I recommend that you keep score of how you are doing. We recommend that you keep a simple log of "No-Buff" paint jobs. This emphasizes the positive rather than the negative. A painter enjoys writing down his name on a success log. No one wants to write his name on a screw-up sheet. Finally, remember that your equipment is rarely at fault. In almost all cases the problem is either procedural or attitudinal. Follow this advice and you will have paint jobs you will be proud of. Dave Dunn is the owner of Dave's Auto Body in Galesburg, Ill., and the founder of Masters School of Autobody Management in Santa Barbara, Calif. ddunn@dealeronline.com |
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