ATLANTA - AutoConnect, Manheim Auctions' online classified company, has forged an exclusive two-year, $17 million pact with America Online, Inc. in a drive to increase its share of the Internet vehicle listings market.
"Our goal is to build the biggest and best marketplace for used cars in all of America," said Chip Perry, AutoConnect chief executive officer. "We want to become the place inside America Online where people shop for used cars."
AutoConnect wagers that sole access to AOL and CompuServe's 19 million members will make its huge investment pay off.
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