Dealer Magazine March/April 1999
Publisher's Notes
Publisher's Notes
Dealer Advocate
That Double-Crossing Lex Lugar
Ownership/Operations
Motivational Myths And Facts Every Leader Must Understand
What Does It Take To Be A Profile Dealer?
Technology, Challenges, The Internet, And Lender Relationships In The New Millennium
Consolidation
Republic: Steam Engine Or Diesel Locomotive?
Risk Management
1998 Was Pretty Great...Will '99 Be Just As Fine?
Dealership Accounting
Factory Incentive Bonuses Paid To Dealership Employees
Succession Planning
Seeking Succession: What Is Succession Success?
Advertising
Advertising: Playing The Price Game
How To Buy TV Better
Advertising Double-Takes
Cover Story
Dealer: Jon Lancaster
Sales & Marketing
Management In Action
BDC Security And Confidentiality Requires Careful Planning
Negotiating--Your Salespeople Are Ready, But Is The Customer?
Combine Information Technology With Relationship Marketing
Digital Dealer
Adopting And Adapting To The Internet
The Basics Of Building A Dealership Online
How To Close More Internet Leads
How To Rate Your Internet Providers
How To Rate Your Internet Providers
Tim Hommer: Granger Motors
Getting Interactive With Your Website And Your Customer
New Tactics In A New Era ~ Auto Retailing On The Web Conference
Fixed Operations
Forget Selling On The Service Lane! Are You Kidding?
Bodyshop: How Do You Know If You Have Enough Help in the Office?
Sub-Prime Cuts
State Of The Industry
Sub-Prime And The Internet
Sub-Prime And The Internet
Sub Prime Cuts
Advertising For, And Not Losing, The Special Finance Customer
Q & A: Skip Smith, Sport City Toyota, Dallas TX
Questions, Suggestions, Comments? Email the Editor,
mroscoe@dealeronline.com.
Copyright 1997-2001 Horizon Communications, Inc.