WD&S Publishing sponsored a first-of-its-kind conference for Auto Retailing on the Web last November in Nashville, Tenn. The success of that first conference has encouraged WD&S Publishing to schedule a reprise in early May 1999 with an entirely new program and focus.
The conference will feature well-known authorities on web-based auto retailing such as Doris Ehlers of J.D. Power and Associates and John Holt of the Cobalt Group. A group of dealers with demonstrated success in closing Internet "ups" will form a panel to explain what they do and to tell conference participants how to do it in their stores as well.
Learn how to set up an Internet "war room" in the dealership to close Internet leads more profitably; how to set up and use an e-mail database to bring customers back again and again; and how to get more out of banner ads to increase traffic to your web site. And take advantage of an opportunity to network with over 400 dealers and their Internet sales managers.
Break-out sessions will be geared to those with varying levels of expertise and development-from what an Internet sales manager does in a typical day to a session for the techies describing expert search engine listing strategies and evaluation of web site statistics.
For more details, go to www.dealersedge.com or call 800-321-5312. Register early and save. Make your travel arrangements early to take advantage of promotional fares.
Mike Bowers is Managing Editor of WD&S Publishing, Metuchen, NJ, producers of the auto industry newsletters Dealers Edge, Warranty Dollars & Sense, Fixed Coverage, and Auto Retailing on the Web. If you have specific questions or require more information about this subject, please check the appropriate box on the reader response form on page 3. mbowers@dealeronline.com