Dealer Magazine November/December 1998
Publisher's Notes
Publisher's Notes
Dealer Advocate
To Boldly Go Where No One Has Gone Before
Ownership/Operations
Public Car Dealers: The Gold Rush Is Over...For Now
Eighteen Differences Between Managers And Leaders
Succession Planning
Seeking Succession: Family Business Strategic Planning
Risk Management
How Low Can You Go?
Personnel Management
Managing By The Personality
Compensation - Change Or Die Part 2
Advertising
Revolutionizing The Way Dealers Advertise
Building Your Brand!
Cover Story
The Lady...Is A Champ
Sales & Marketing
Auto Retailing And The Internet: Whose Customer Is It?"Branding" And The Web Shopper
Selecting The Right Person For The Business Development Center
Re-Presentation And Transition: After The Demo, Where Do We Go From Here?
Generate More Revenue One Customer At A Time
Sub-Prime Cuts
The State Of The Industry
How To Run A Direct Mail Invitation Sale
Maximizing Profit From Direct Mail
800 Number Efficiency...Protect Your Lender Relationships
Retail & Racing
Dealer Q&A John Wall Wall Lincoln-Mercury
Fixed Operations
Group Or Team Service Production: Are These For You? Part 2
Compensation For Your Body Shop Manager
Questions, Suggestions, Comments? Email the Editor,
mroscoe@dealeronline.com.
Copyright 1997-2001 Horizon Communications, Inc.