Advertising is a major part of any dealer's budget, but usually the part of the business they know the least about. Dealers constantly monitor the work of peers in their own markets and others to glean ideas and identify competitive offers. By examining good, strong advertisements, dealers can learn to incorporate some universal advertising elements into their own ads, improving the overall appeal of their advertising.
Introduce the main idea of your ad to readers with a simple and original headline.
If the headline does not present a central theme, use a subhead to highlight the benefit of your offer.
Support the ad's central theme with additional graphic elements.
Feature product art prominently to develop model familiarity.
Attract consumer attention with bold price points, bulleted features and eye-catching graphics.
With the booming pre-owned industry gaining speed, it is a good idea to include a brief listing of your available pre-owned inventory.
Build awareness and add shopper convenience with at-a-glance dealer identification, logo, phone number, hours of operation, and a map to your location.