1999 Rate Card
Editorial Mission, Circulation 2
Advertising Rates 3
Mechanical Requirements 4
Advertising Deadlines 5
Editorial Calendar 6
Editorial Mission
DEALER (formerly Automobile Dealer)is the digest of expert advice and
opinion, edited from the perspective of the dealer. Our mission is simple:
to function as a conduit for a free flow of information between dealers and
also between dealers and the top experts and consultants in the retail
automobile business.
We accomplish this every issue with an insightful, candid cover story
interview with one of America's most successful dealers and with articles
written not by reporters, freelance writers or magazine editors, but by the
top experts and consultants in the industry. Our editorial contributors
don't spend their time trying to figure out what's going on and how to spin
it. They spend their time in America's dealerships solving problems and
increasing profitibility.
We share the business philosophies and opinions that propelled America's
most successful dealers to the top (and those that keep them there) and we
take an "insiders" look at the issues that dealers are most interested in,
as well as the issues that they should be interested in. We put it all
together in a concise package absolutely devoid of fluff and filler and call
it DEALER.
You may ask the question "How did DEALER grow so fast?" The reason is
simple: we have captured the attention and mindshare of America's dealers
because we're not magazine people publishing a magazine for the purpose of
selling advertising...we're automobile dealership people publishing a
magazine to help America's dealers run their businesses more profitably.
This distinction is immeasurable. Superior reader response proves DEALER is
the #1 read and used magazine in the industry.
Circulation
DEALER is delivered 7 times annually, (bi-monthly with separate January
and February issues for the NADA Convention) to over 22,000 automobile
dealers covering virtually every new car and truck dealership final
decision-maker in the country. DEALER is audited by BPA International.
1999 Advertising Rates
Four Color Process Rates
1x 3x 6x 7x
Full Page $6990 $6720 $6445 $5990
2/3 Page 5990 5775 5555 5340
1/2 Page 5345 5165 4980 4790
1/3 Page 4290 4165 4040 3915
1/4 Page 3835 3735 3635 3535
Inside Back Cover 7490 7220 6945 5945
Opposite Table of Contents 7990 7720 7445 6445
Inside Front Cover 8490 8220 7945 6945
Back Cover 8990 8720 8445 7445
Black & White Rates
1x 3x 6x 7x
Full Page $4995 $4725 $4450 $3995
2/3 Page 3995 3780 3560 3345
1/2 Page 3350 3170 2985 2795
1/3 Page 2295 2170 2045 1920
1/4 Page 1840 1740 1640 1540
*BRC Cards start at $2495
*Rates for special positions other than covers are 10% of
space cost (excluding color).
*Rates for front cover gatefolds and spreads available upon request.
Color
Four Color Process Charge: $1,995 (Included in Four Color Process Rates above).
Spot Color Charges: May be added to any ad for a charge
$995 per insertion-match color (PMS)
$795 per insertion-standard color
$495 per insertion-publishers choice
(All colors are a process build)
Production Rates
a. No charge for key changes.
b. $30 for each halftone, line-shot reduction, or reverse (includes strip-in), $35 for each each halftone outline (simple), $30 for each duplicate negative.
c. Advertising set by publisher is not commissionable. Typesetting and layout will be billed as follows:
Full Page......................$895 1/2Page..........................$495
2/3 Page.......................$695 1/3 Page.........................$395
1/4 Page.......................$295
Mechanical Requirements
1. Advertising Unit Dimensions: Width Depth
Full Page: 7 3/4" 10 1/4"
2/3 Page 4 9/16" 9 3/4"
1/2 Page Vertical: 4 9/16" 7 1/2"
1/2 Page Horizontal: 7" 4 7/8"
1/3 Page Vertical: 2 1/8" 9 3/4"
1/3 Page: 4 9/16" 4 7/8"
1/4 Page: 3 3/8" 4 7/8"
2. Bleed Dimensions: Width Depth
Full Page: 8 1/2 " 11"
Spread: 17" 11"
3. Live Matter For Bleed: Width Depth
Full Page: 8 3/8" 10 5/8"
Spread: 16 3/4" 10 5/8"
4. Printed by sheet fed offset on machine-coated stock. Three
12 3/4" pica (2 1/8") columns per page, 9 3/4" deep.
5. Printing materials for offset. Preferred materials:
offset negatives (right reading emulsion side down.) Conversion
materials accepted: positive (right reading, emulsion side up);
negative (right reading emulsion side up); will be converted at cost
of $25 per negative per color, non-commissionable. Also acceptable
for conversion are camera-ready art or veloxes. Screen: preferred
screen on offset color negatives and positives is 133; preferred
screen on all black and white materials (reproduction proofs or
veloxes) is 120. Highlights to 10%, shadows to print 85%.
6. Two-color and four-color ads. Ink color proof preferred. 3M rainbow,
match prints, cromalin proofs, or color keys acceptable. For color other
than standard (red, yellow, green, blue or process), submit PMS ink number
or swatch.
7. Method of binding saddle-stitched.
8. Ad material will be destroyed after six months unless otherwise instructed.
9. Shipping Instructions. Please send all orders and materials to:
DEALER 1116 W. 7th Street, Suite 239, Columbia, Tennessee 38401
voice (931) 388-1800 - fax (931) 388-4881
CONTRACT CONDITIONS AND COPY REGULATIONS
1.TERMS: All advertising orders are accepted subject to the terms and
provisions of the current rate card. The execution of an order is construed
as acceptance by parties of all rates and conditions under which advertising
is sold at the time, be it on DEALER or Horizon Communications paperwork
orAdvertiser/Agency paperwork.
2. STATED POLICIES: No conditions, printed or otherwise, appearing on the
space or insertion order, billing instruction or copy instructions, which
may conflict with the Publisher's stated policies, will be binding by the
Publisher.
3. RELEASE: All advertisements are accepted and published by the Publisher
on the representation that the Advertiser and/or advertising agency are
properly authorized to use the entire contents and subject matter thereof.
When advertisements containing the names, pictures and/or testimonials of
living persons are submitted for publication, the order or request for the
publication thereof shall be deemed to be a representation by the Advertiser
and/or advertising agency that they have obtained the written consent of the
use in the advertisement of the name, picture and/or testimonial of any
living person which is contained herein. It is understood that the
Advertiser and/or advertising agency will indemnify and hold the Publisher,
corporate officers, stock holders, employees and contractors, harmless from
and against any loss, expense or other liability resulting from any claims
or suits for libel, violation of rights of privacy, plagiarism, copyright
infringement and any other claims or suits that may arise out of the
publication of such advertisement. All copy, text and illustrations are
subject to the Publisher's approval before execution of the order; and the
right is reserved to reject or exclude copy which is unethical, misleading,
extravagant, challenging, questionable in character, in bad taste,
detrimental to the public health or interest, otherwise inappropriate or
incompatible with the character of the publication, or that does not meet
with the approval of the Federal Trade Commission, whether or not the same
has already been accepted and/or published. In the event of such
cancellation or rejection by the Publisher, the advertising already run
shall be paid for or billed at the rate provided for in the order.
4.RATE CARD: The parties are in agreement that the rate card in effect at
the signing of the contract is considered to be an integral part of the
advertising contract, including its terms, specifications, and deadlines for
materials to be received by the Publisher.
5."ADVERTORIAL": The Publisher will place the words "Paid Advertisement"
within or adjacent to all advertisements which in the Publisher's opinion
resemble editorial matter, location at the discretion of the publisher.
6.TEAR SHEETS: Tear sheets will be provided only upon written request from
the Advertiser. Failure to furnish tear sheets is not a breach of contract
by Publisher.
7.COLOR: Exact color match cannot be guaranteed by the Publisher.
8.COMMISSIONS: A 15% commission will be paid to accredited or recognized
advertising agencies only on space, color and commission charges. No
commission is allowed on production costs, mechanical charges, or classified
advertising. No agency commission is allowed for accounts outstanding longer
than 30 days.
9.TERMS: Payment due within 10 days of invoice date. A 5% penalty will be
imposed on unpaid invoices after 30 days from invoice date. Interest of 1.5%
per month will be charged on unpaid invoices after 30 days from invoice
date.
10.RESPONSIBLE PARTIES: Publisher reserves the right to hold the Agency
and/or Advertiser jointly and severally responsible for monies due and
payable, to publisher. The Agency agrees that it is acting for its
disclosed principal, the Client, and as such binds itself and the Client to
the terms and conditions of this contract. Agency shall be liable for
payment of sums due hereunder. Publisher may look to either Agency or
Advertiser for payment. Payment by Advertiser to Agency does not alleviate
obligation of Advertiser to Publisher for payment in full.
11.GUARANTEE OF PAYMENT: The Signee guarantees that he or she is authorized
to purchase and personally guarantees full payment of the contract. The
cost and size of each ad will be in strict accordance with the contract.
12.CONTRACT AMENDMENTS: Verbal agreements or instructions are not
recognizable amendments to the contract.
13. LITIGATION: It Advertiser does not pay within terms, Advertiser agrees
to pay all costs incurred in collection, including, but not limited to, all
collection agency fees, all responsible attorney's fees and expenses, plus
all court costs in the event legal proceedings are instituted to collect any
amounts owed and/or to ensure specific performance of this contract. The
undersigned agrees that venue for any legal proceeding to collect on this
account may be brought in Columbia/Maury Co., Tennessee, regardless of where
this advertising contract was actually signed by advertiser.
14. OBLIGATIONS: The parties are in agreement that each and every
advertising insertion specified in the contract will be published and paid
for. Each advertisement will be published in the specific issue contracted
for and billed according to the terms of this contract, subject to
paragraphs 19 and 21.
15. NON-CANCELLATION: The parties agree that this contract is non-cancelable
and is an exclusive statement of the terms of the full agreement between
both parties. No provisions of this contract can be waived or amended
except by writing signed by the both Advertiser and Publisher.
16. ADVERTISING COPY: Submission of advertising copy is the sole
responsibility of the Advertiser. If Advertiser does not supply new ad copy
by the published advertising space deadline(s), it is agreed that Publisher
will print Advertiser's previously run advertising art on file. If no
previous advertising art is available to Publisher, no ad will be run and
the Advertiser will be liable for the full cost of the contracted space not
used and the space will be allocated at the discretion of the Publisher.
17. ERRORS/OMISSIONS: An advertising index, or reply card, when included, is
prepared under the regulations and policies of the Publisher as an extra
service to the Advertiser over and above his space order. The Publisher,
therefore, does not assume liability for errors or omissions in the index.
Additionally, the Publisher assumes no liability if it becomes necessary to
omit an advertisement for any reason. Additionally, the Publisher is not
responsible for errors in advertisements, including key numbers. Failure to
make the insertion order correspond in price or otherwise with the rate
schedule is regarded only as a clerical error and publication is made and
charged for upon the terms of the schedule in force without further notice.
18.DELIVERY: Payment is considered made and instructions/art delivered on
the date actually received by the Publisher, without regard to the
postmarked date.
19.DELAYS: Publisher is not liable for delays in delivery and/or
non-delivery in the event of an act of God, action by any government or
quasi-government entity, fire, flood, insurrection, riot, explosion,
embargo, strikes whether legal or illegal, labor or material shortage,
transportation interruption of any kind, work slowdown, or any condition
beyond the control of Publisher affecting production or delivery in any
manner.
20 ADDITIONAL CHARGES: All production costs incurred, including alterations
or necessary repairs to printing material, will be billed over and above
space charges.
21. HEADINGS: The captions, numbers and headings appearing herein are
inserted only as a matter of convenience and do not limit or expand the
context of their respective paragraphs.
Questions, Suggestions, Comments? Email the Editor, mroscoe@dealeronline.com.
Copyright 1998 Horizon Communications, Inc.