FOR IMMEDIATE RELEASE
Bobby Likis, Motor Age Sign Agreement to Produce Radio Features on Nationally Syndicated Talk Show
Pensacola, FL- Bobby Likis Car Clinic, the leading nationally syndicated automotive call-in radio show, and
Motor Age Magazine, the leading trade publication for the automotive service industry have partnered to
produce "Inside The Motor Age," a 60-second radio feature.
"Inside The Motor Age" will give listeners historical trivia, technical tips and technology updates in a 60-
second format. Bobby Likis, America’s most trusted automotive talk show host, will air the feature each hour
during his live, national broadcast of Bobby Likis Car Clinic radio program on Saturdays from 10 a.m. to 12
p.m. ET, nationally syndicated by 21st Century Broadcasting.
"The Motor Age staff is proud to be associated with Bobby Likis and his entire production team," says Bill
Cannon, Editor-in-Chief of the monthly trade publication. "Bobby gives his listeners correct, timely
information on car repair and prepares them to talk to a professional service provider in a productive way.
We are preparing our first radio spots enthusiastically, and the whole Motor Age team is looking forward to
sharing the inside information we have on the industry with Bobby's listeners."
"This is a great partnership for Car Clinic, Motor Age and the American consumer!" said Bobby. "What a
terrific opportunity to entertain, educate, inform, and share the inside story of our industry with people from all
walks of life."
"Inside The Motor Age" was developed in a format similar to the popular "Car Clinic Minute" features, which
give vehicle repair and maintenance advice to consumers in a simple, easy-to-remember format. "Car Clinic
Minute" is broadcast on hundreds of radio stations around the country from 6 a.m. to 7 p.m. as well as on the
Armed Forces Radio Network Worldwide.
Roy Dunn, Director of Sales and Marketing for the Car Clinic Radio Network, identifies the synergy between
Motor Age and Car Clinic. "This is an exciting time for the automotive aftermarket," says Roy. "I’m proud to
be part of bringing two industry leaders together to bridge the gap between the industry and consumers."
"This is a wonderful partnership," says Bob Dunn, President of 21st Century Broadcasting. "Bringing the
‘Inside The Motor Age’ feature to the fast growing network of Bobby Likis Car Clinic is like getting 50 miles
per gallon in the car of your dreams."
The Motor Age features are scheduled to begin airing in the first quarter of 2001.
About Bobby Likis Car Clinic
Bobby Likis Car Clinic is part of the programming suite offered on the Car Clinic Network, which includes
traditional radio broadcast, the Armed Forces Radio Network, the i.e. america network, and internet
videocast at www.carclinicradio.com. Beginning 2001, Bobby Likis Car Clinic will also be heard six days a
week on Speedvision Satellite Radio.
About Motor Age
Motor Age is the most widely read and respected monthly technical journal available to import and domestic
automotive service dealers and technicians in the United States and Canada. More than 100 years old,
Motor Age's mission has remained consistent throughout the years: To be the installer aftermarket's primary
source of news, products and technical information.
Contact:
Car Clinic Radio Network
Roy E. Dunn, (850) 478-3139
roy@carclinicradio.com
www.carclinicradio.com
Motor Age Magazine
Terri McMenamin, (610) 205-1050
tmcmenamin@cahners.com
www.motorage.com
Motor Age Magazine
William Cannon, (610) 205-1055
wcannon@cahners.com
www.motorage.com
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