|
"Under his (Leonard Lord) inspired
leadership, we await the future with eagerness and optimism"
from Austin - 50 years of Car Progress, 1955.
As Britain entered into a state of war with Germany in
September 1939, all civilian car production came to a halt.
Production of the 8 and 10 models continued for army use, but the
factory's main model during this period was the Lancaster bomber.
A special airfield was constructed at Longbridge for testing and
delivery.
Whilst Lord Nuffield over at Morris had quarreled with the
government, and thus been left out of the "shadow
factory" scheme, Lord had done well out of it, considerably
enhancing his production capacity.
This capacity was fully utilized once the war was over, and on
the site of the now surplus airfield Lord set about building the
greatest and most modern car plant in the world - CAB 1.
Indeed, so modern was this plant that manufacturers came from
all over the world to gasp in awe at it - including a certain
Japanese company called Datsun (now Nissan) who were so impressed
that they ordered an entire factory from Austin!
The post war model range was essentially that launched in 1939
- with the addition of a new car, the 16 (essentially a 12 with
an OHV engine). The millionth Austin, a cream 16, rolled off the
production lines in June 1946, and was signed by the entire staff
of Austin. The car still exists in the BMH Heritage collection at
Gaydon.
With the introduction of the first true post war cars, the A40
Dorset & Devon in 1947, Lord attacked the US markets. With
steel allocations in post war Britain being tied to export
performance, strong overseas sales were essential to the survival
and growth of Austin. Typically for Lord, he himself accompanied
the first two A40's to the US, where they were a roaring success.
Embolden with the success of the Devon, Lord then instructed
Dick Burzi, his chief designer, to build an American car. The
result was the A90 Atlantic, a wondrous symphony of curves and
chrome that failed in the US market when Americans failed to hand
over Buick money for a 4 cylinder small car!
Undaunted, Lord sought an American partner for his ventures
and, after finding one in Nash, went on to enjoy considerable
success with the smaller and cheaper Austin / Nash Metropolitan.
In 1952 the long term rivalry with Nuffield Motors was finally
brought to book, and a merger between the two companies arranged.
In effect, this was an Austin takeover, and from thenceforth on
all engineering and design was concentrated in Longbridge.
Lord's 'Grand Plan' called for three basic engines that would
power an entire range of cars appealing to vastly disparate
markets, and these duly appeared as the A, B and C series
engines.
Issigonis was lured back from Alvis to become chief engineer,
and by 1955 BMC were selling 370,000 cars a year.
The growing confidence of the corporation was evidenced in
1958 when the American inspired styling of Dick Burzi was
superseded by the sharp continental lines of the Farina family.
Then in 1959 came to bombshell that catapulted BMC into the
forefront of automotive engineering. At the 1959 Motor show the
Mini was launched, and with it the golden age of BMC.
|