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Phoenix Coyotes NHL Logo On Dodge Truck At Phoenix Race

In March, 1997, the NHL announced its sponsorship of Norick and the #90 L & R Motorsports NASCAR Craftsman Truck Series team. Primary sponsorship of a race team by another major sport is unprecedented in the history of motorsports.

Norick is looking forward to returning to Phoenix International Raceway following on the heals of his best-ever qualifying effort at California Speedway.

“California was the first race with our new engine program completely in place,” explains Norick. “We posted our best-ever qualifying effort starting on the inside of the second row and ran competitively in the race. I didn’t have much experience with the draft but I learned a great deal in that race. I have run Phoenix International several times. With the improvements we have made as a team and the experience I have gained as a driver, I think we are prepared to have a great run. My crew chief, Mike Cheek and the guys just keep giving me great trucks to drive. We have a true team effort. That is what it takes to get to the front.”

“Having the Phoenx Coyotes join our team this race gives us added incentive to put the NHL Dodge in the lead,” Norick continued. “We are honored to have them on board and will do our best to get a good finish in front of their hometown fans. One of the greatest aspects of this program is the opportunity to represent the different teams when we race in their area. The race fans really get into seeing their local team logo on our truck. It is obvious that the program is increasing the fan awareness of both sports.”

“Now that television coverage of the new hockey season has begun,” Norick concluded. “Many NASCAR fans have told us they will be set to watch their favorite hockey team when they aren’t cheering for their favorite race team.”

The L & R Motorsports race truck sports the NHL’s colors of black and orange prominently featuring the NHL shield and the “Coolest Game on earth”

logo. The uniforms of Norick and the crew of the #90 Dodge race truck are similarly NHL-branded.

During the NASCAR Craftsman Truck Series season, the truck will feature the logo of the NHL team located nearest to the event. Crew members will salute their newest team member by wearing apparel with the Phoenix Coyotes logo during Thursday and Friday activities at the track.

The GM Goodwrench/Delco Battery 300 is scheduled for Saturday, November 1 at 1:30 p.m. MST. Live television coverage of the event will be provided by TBS and the radio broadcast can be heard on the NASCAR Truck Network.

Qualifying for starting positions one through 25 is slated for Thursday, October 30 following NASCAR Featherlite Southwest Tour qualifying which begins at 1:00 p.m.. Second round qualifying will be Friday at 9:30 a.m. to fill positions 26 through 32. A 36 truck field is possible with up to four provisional positions based on current NASCAR Craftsman Truck Series owner and driver points.

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