Subaru Kicks Off 2001 With Best January Total Sales Since 1986

    CHERRY HILL, N.J., Feb. 1 Subaru of America, Inc. (SOA)
today announced its sales figures for the month of January, recording a sales
total of 12,864 units, an increase of 3 percent from 2000 totals for the same
period.  This represents the best total January sales for Subaru of America,
Inc. since 1986.
    Subaru Outback led the January tally with 5,394 units posted, an increase
of 6 percent from January 2000 totals and a January best for this model.
Subaru Forester established a new sales record for January with 4,177 total
units posted, up 10 percent from 2000 figures for the same period.  Subaru
Impreza sedan and Impreza coupe models also achieved strong results for the
month, registering increases of 36 percent and 28 percent respectively.
Additionally, total Impreza sales are up 10 percent from January 2000 figures,
with 1,518 units recorded.
    "Subaru is off to a great start in 2001 despite a softness in the
marketplace," said Subaru Executive Vice President, Fred Adcock.  "Subaru
Outback, Outback H6-3.0 models and Forester continue to find acceptance with
new buyers, and advance sold orders for the long awaited '02 Impreza WRX are
being received at a record rate.  We anticipate heightened enthusiasm for the
Subaru brand with the retail launch of the totally redesigned '02 Impreza and
new Driving Performance strategy in March."
    For additional information about Subaru of America, Inc. and Subaru
vehicles, visit the company's media web site at http://www.media.subaru.com.

    About Subaru of America, Inc.
    Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
car/sport-utility vehicle with the introduction of the Subaru Outback, the
"World's First Sport Utility Wagon."  Subaru has been the best-selling import
wagon in America for the past 18 years, based on the Polk Company retail
registration statistics as of 12/31/99.
    Headquartered near Philadelphia, the company markets and distributes
Subaru vehicles, parts and accessories through a network of 588 dealers across
the United States.  All Legacy and Outback models sold in the United States
are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
Lafayette, Ind.  Over the past eight years, the company has seen its sales
increase by nearly 100 percent thanks to its popular line of car-based sport
utility vehicles, and is among the fastest growing brands in the automobile
industry.

    CONTACT:  Rob Moran of Subaru of America, 856-488-3326, or
rmoran@subaru.com.


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