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Mitsubishi Motors Reports 2019 Sales Best February in 15 Years


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CYPRESS, Calif.---Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today reported February 2019 sales of 13,760, an increase of 6.1 percent over February 2018. February 2019’s sales results represent MMNA’s best February sales since 2004.

News and Notes:

  • Eclipse Cross posted its highest sales month since being introduced in early 2018, with 4,291 vehicles sold
  • MMNA’s CUV lineup posted combined sales of 11,968 vehicles sold in February, up 8.4 percent over February 2018
  • Continuing to buck the trend of consumers’ departure from passenger cars, Mirage and Mirage G4 combined for 1,792 vehicles sold, up 35.4 percent over February of 2018. Mirage G4 is the most fuel-efficient gasoline-fueled non-hybrid passenger car available in the United States**
  • 2019 calendar year sales of 22,468 vehicles sold represent a year-over-year increase of 4.7 percent compared to the same period in 2018
    FEB   YTD
    2019   2018   2019   2018
Mirage   1792   1323   3362   2426
Lancer   0   611   -3***   1289
Outlander Sport   4049   5377   7148   8756
Outlander   3471   5290   5817   8310
Outlander PHEV   157   323   290   623
Eclipse Cross   4291   49   5854   49
Total   13760   12973   22468   21453
       

For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.

*Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
**Based on data from the U.S. Department of Energy Office of Transportation & Air Quality: https://www.fueleconomy.gov/feg/Find.do?action=sbs&id=40937
***Vehicles repurchased from a dealer that changed hands in January 2019. Contact Mitsubishi Motors PR for details if needed.

About Mitsubishi Motors North America, Inc.

Through a network of approximately 355 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand’s sixth consecutive year of sales growth.

Located in Cypress, Calif., MMNA is a part of the Renault-Nissan-Mitsubishi Alliance, the largest automaker alliance in the world. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.