Restyled 2019 Chevrolet Cruze Positioned to Strengthen Market Momentum

DETROIT - April 6, 2018: Chevrolet today introduced the restyled 2019 Cruze with a more premium appearance that enhances its on-road presence and strengthens its value for customers. The updates for 2019 position Cruze to continue its success in the compact car segment.

2019 Chevrolet Cruze and Cruze Hatch

“Cruze is a cornerstone of Chevrolet’s car strategy, bringing new customers to the brand,” said Steve Majoros, Chevrolet marketing director for Cars and Crossovers. “In fact, 53 percent of Cruze customers in 2017 were new to Chevrolet. Cruze has been so successful at attracting new buyers to Chevy because its lineup offers something for every customer, from body style to fuel choice to trim and design.”

Recent introductions of the Cruze Hatch and Diesel models helped push the car to a 0.6-percent retail market share gain in 2017 and helped Chevrolet secure its third consecutive year of higher overall retail market share.

New design
The 2019 Cruze’s front fascia and grilles are all-new. Revised grille designs reinforce Cruze’s premium appearance. In the Premier trim, Chevrolet’s signature dual-element taillamps now feature LED accent lighting, which adds to Cruze’s sculptural beauty.

“Cruze’s refreshed styling gives Cruze a more upscale look while maintaining its Chevrolet design DNA,” said John Cafaro, executive director, Global Chevrolet Design.

What’s new for 2019
Chevrolet is the most awarded, fastest-growing brand for the last four years overall* and as part of that, the first-ever Cruze Hatch LS continues Chevrolet’s commitment and momentum in offering a broad car portfolio with choices for every budget and need.