"Instafamous" Feline Pompous Albert Promotes Honda Genuine Parts and Service in New Social Campaign

TORRANCE, Calif., June 16, 2017 -- Honda is launching a light-hearted new social media campaign starring Instagram cat sensation Pompous Albert, to remind customers of the importance of keeping their Honda vehicles in tip top condition with Honda Genuine Parts and Service: https://youtu.be/9TfkWjFctes.

Honda went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an "Instafamous" (Instagram famous) cat with a hard stare that has generated memes across the Internet and social media.

"Pompous Albert's many followers seem to share his skeptical sensibility, so we thought it would be fun to create a visually compelling storyline that was not only relatable, but raises awareness about the importance of regular maintenance with Genuine Honda Parts and Service," said Nick Lee, Manager of Service Marketing at American Honda. "Summer is perfect for road trips, cruising with friends, and spending time with family and pets, which also makes it a critical time of year to keep vehicles running smoothly by visiting a local Honda dealership."

The campaign features a 36-second version of the Pompous Albert video as well as additional cuts that will be featured on Honda social media channels including Instagram, Facebook and YouTube, and will be accompanied by a variety of gifs and memes. The campaign launches today and will run through June.

About Honda Genuine Parts
Honda Genuine Parts have been specifically designed and rigorously tested for quality and approved to meet the exact operating specifications of each Honda vehicle. With their flawless fit, Honda Genuine Parts help enhance the superior performance of Honda vehicles. Parts are engineered and tested to complement the innovative technology built into Honda vehicles. http://owners.honda.com/parts-accessories/parts

About Honda Service and Maintenance
With every visit to a Honda Dealer for service, customers can be confident they will be supported by Honda service advisors and Honda-trained technicians. Honda dealer service teams are committed to providing customers with convenient, competitive, worry-free service and help keep Honda vehicles running at peak performance with regularly scheduled maintenance. http://owners.honda.com/service-maintenance

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 96 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

SOURCE American Honda Motor Co., Inc.

CONTACT: Alyssa Dominguez (AWA PR for Honda) (562) 533-1494