New Peugeot 3008 Wins Award at International Automobile Festival

PARIS - February 1, 2017: The new PEUGEOT 3008 has won the Grand Prix award for best interior of 2016 at the 32nd International Automobile Festival. Gilles Vidal, Head of Styling at PEUGEOT, received the trophy at the ceremony which took place on 31 January at the Hôtel des Invalides in Paris.

The Grand Prix award for best interior of the year is the seventeenth award won by the new PEUGEOT 3008. Since its launch in mid-October 2016, more than 60,000 customers world-wide have already admired its interior design.

The passenger compartment of the the new PEUGEOT 3008 SUV is unique, featuring the latest generation PEUGEOT i-Cockpit®. It comes with a compact steering wheel and a 12 inch “heads-up” digital display as standard. Beneath a large touch screen, intuitive piano-key toggle switches give easy access to the main control functions. The new PEUGEOT i-Cockpit® is the hallmark of the brand's more recent creations. With its advanced technology, it sets new standards in cockpit design.

“The interior design of the new PEUGEOT 3008 SUV strikes a balance between the technology of digital displays and the natural oak or fabric. The cockpit can be customised to suit the driver's needs with configurable ambiance and graphics.” Gilles Vidal, Head of Styling at PEUGEOT.

Each year the International Automobile Festival rewards the most attractive automotive designs. The architect Jean-Michel Wilmotte leads a jury of experts drawn from the worlds of automobile, fashion, culture and design.