LotLinx Launches New Digital Marketing Platform TURN

CHICAGO, Jan. 26, 2017 -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use interface. LotLinx Turn simplifies the marketing process for dealers, cutting through the noise by delivering the right cars to the right shoppers at the right time to ultimately move inventory faster.

A comprehensive marketing solution, this cohesive platform is built to drive online engagement that leads to on-lot visits, and helps dealers sell their inventory faster. With LotLinx TURN, dealers can:

Analyze their inventory for insights and opportunities.
Create campaigns to reach interested consumers.
Optimize their digital media spend to deliver maximum return.
Receive transparent performance reporting that shows the business results from campaign activity.

"Most dealers I talk to have an "Oh Wow" moment when they first see LotLinx Turn," said LotLinx founder Len Short. "By providing dealers with visibility into their marketing success on a VIN by VIN basis, we're able to drive better campaign targeting and optimization, resulting in faster, more cost-effective sales. With modern marketing so dependent on building engagement, we're honored to be in a position to help dealers reach their engaged shoppers."

"I'm done buying low quality leads," added Lindsay Shaker of Lindsay KIA. "With LotLinx, I can alter my marketing spend to directly correspond with the cars I need to move at the moment. I don't have to guess anymore, I can see my digital marketing working for me in real time."

Said digital marketing expert Brian Pasch, founder of PCG Companies and author of "Swimming with Digital Sharks", "I'm impressed by the LotLinx focus on providing a clear view for car dealers into what works and what doesn't. Now, dealers can be empowered knowing which VDPs are lacking engagement and how they can adjust their marketing spend accordingly – saving a lot of money and time in the long run."

LotLinx announced the launch of LotLinx Turn to an audience of leading dealers, automotive executives and trade media at the annual National Auto Dealer Association's Conference and Expo in New Orleans.

About LotLinx:
LotLinx is an award-winning digital retailing technology company, developed specifically to advantage dealers. Using our platform, LotLinx can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties. For more information, visit www.lotlinx.com.

SOURCE LotLinx

CONTACT: Tess VandenDolder, Clarity PR for LotLinx, tess@clarity.pr, 646-934-6924