DUBLIN—Research and Markets has announced the addition of the "Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies" report to their offering.

While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features.

Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than being just conventional OEMs.

Several key disruptions are expected to be seen in the automated driving space in the next 5 years.

Key Topics Covered:

Executive Summary

- Key Findings

- Automotive Sensors-Performance and Qualitative Benefits

- Approach for Stepwise Introduction of Autonomous Driving

- Overview of Active Safety and Autonomous Driving Feature Availability

- Highlights-Key Features for Near Future

Research Scope and Segmentation

- Research Scope

- Key Questions this Study will Answer

- Vehicle Segmentation

- Research Acronyms Explained

Volkswagen Group-Audi

- Audi-Autonomous Driving Technology Architecture Explained

- Audi-Piloted Driving Tactic

- Audi-Functional Timeline: Towards L 5 Automation

- Model-wise ADAS Capabilities

- Audi-Sensor Suit Strategy-Production Vehicle

- AUDI-Vital Points

BMW Group

- BMW-Autonomous Driving Vision

- Sensor Suit Strategy for L 3 and 4 Automation

- BMW-Functional Timeline: Towards L 5 Automation

- Model-wise ADAS Capabilities-Current

- Model-wise ADAS Capabilities-Future

- Sensor Suit Strategy-Production vehicle

- BMW USA-Vital Points

Daimler-Mercedes-Benz

- Mercedes-Benz-Autonomous Driving Technology Strategy

- Mercedes-Benz-Functional Timeline

- Model-wise ADAS Capabilities-Current

- Model-wise ADAS Capabilities-Future

- Mercedes-Benz-Sensor Suit Strategy: Production Vehicle

- Mercedes-Benz USA-Vital Points

Geely Group-Volvo Cars

- Volvo Cars-Autonomous Driving Vision

- Overview of ADAS and Autonomous Technology Adoption

- Sensor Suit Strategy-For L 2 and 3 Automation

- Volvo Cars-Vital Points

Tata Group-Jaguar Land Rover

- JLR-Autonomous Driving Vision

- Overview of ADAS and Autonomous Technology Adoption

- Sensor Suit Strategy for L 2 and 3 Automation

Conclusion and Vital Takeaways

- Key Conclusions and OEM Summaries

- Legal Disclaimer

Appendix

For more information about this report visit http://www.researchandmarkets.com/research/jv5j4k/market_analysis

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Related Topics: Automotive Safety