DUBLIN—Research and Markets has announced the addition of the "Insight on North American OEM ADAS Sensor Strategies" report to their offering.

While OEMs are racing toward achieving level 4 and 5 automation features in their vehicles in North America, there will be major changes and improvements in the ADAS sensors that will be used to achieve the desired features.

With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than remain a conventional OEM. Several key disruptions are expected in the autonomous driving space within the next 5 years.

Key Questions:

  • Which are the North American Original Equipment Manufacturers (OEMs) with a sturdier strategy toward L5 automation?
  • How is the market expected to align as autonomous vehicles are commercialized?
  • What would be the choice of standard Advanced Driver Assistance Systems (ADAS) sensors on a vehicle for each OEM moving forward? What will be the penetration rates of ADAS sensors in 2022 compared to 2015.
  • What would be the key disrupting ideas that would hit the market to support wider availability of autonomous driving in the future?
  • As the race to L5 vehicle introduction heats up, what products and features would be concentrated upon to deliver an overall user experience rather than just a product?

Companies Mentioned:

  • Buick
  • Chevrolet
  • Chrysler
  • Dodge
  • Fiat
  • Ford Motor Co.
  • GMC
  • Jeep
  • RAM

Key Topics Covered:

1. Executive Summary

2. Research Scope and Segmentation

3. Ford Motor Group-Ford and Lincoln

4. Fiat Chrysler Automobiles-Fiat, Chrysler, Jeep, Dodge, RAM

5. General Motors-Buick, Chrysler, Chevrolet, GMC

6. Tesla Motors, Inc.

7. Vital Conclusions and Outlook for the Future

8. Appendix

For more information about this report visit http://www.researchandmarkets.com/research/sc5l7n/insight_on_north

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Related Topics: Telematics and Vehicle Electronics, Sensors