WD-40 Company Debuts WD-40/SEMA Cares 50th Anniversary Camaro to Highlight WD-40 Brand Uses and to Celebrate the 50th Anniversary of the SEMA Show
Dear Auto Channel Team, We recently reached out to tell you WD-40 Company is debuting the WD-40®/SEMA Cares 50th Anniversary Camaro at the 2016 SEMA Show to celebrate the 50th anniversary of the show and the Camaro, and to highlight the many automotive uses for WD-40® Multi-Use Product and the WD-40® Specialist® line. We¹re following up because there¹s so much more happening at the booth this year! Check out the fun we¹re having in the mechanic¹s garage-themed booth below, and visit WD40.com/SEMA <http://wd40.com/sema> to get photos, follow the conversations on social media, get to know Eric the Car Guy and more. · Attendees can try the WD-40 Specialist Spray & Stay Gel Lubricant <http://wd40specialist.com/products/spray-gel/> and Industrial-Strength Degreaser <http://wd40specialist.com/products/industrial_strength_degreaser/> at a spray station in the booth to learn how these products can help them get their jobs done right. · A custom-built Yamaha XS650, dubbed the WD-40 Specialist Athena Motorcycle, will be on display. · Special guest and automotive influencer Eric the Car Guy <https://www.ericthecarguy.com/> will be in the booth and walking the SEMA Show floor. · A bicycle will be on display along with the entire WD-40 BIKE <http://wd40bike.com/> ® line All-Purpose Bike Wash, Chain Cleaner & Degreaser, All Conditions Chain Lube, Dry Chain Lubricant and Wet Chain Lubricant. · Visitors can share how they use WD-40 brand products to earn WD-40 branded hats, t-shirts and more at the WD-40 brand schwag station. Read the press release below for more details about everything SEMA Show attendees will experience at the WD-40 brand booth. If you¹re attending the show, please let me know if we can schedule a time for you to talk to a WD-40 Company spokesperson about the Camaro, motorcycle, new WD-40 Specialist products and more. The brand booth is located outdoors by South Hall - #62129 <http://www.expocad.com/host/fx/SEMA/sema16/floorplan.html?zoomto=62129&unit s=F> . If you¹re not attending the show, we can still coordinate a phone interview with a spokesperson and provide any further information you may need. I¹ll be in touch soon to ascertain your interest. Regards, Carlos, on behalf of WD-40 Company Contact: Carlos Gomez Nuffer, Smith, Tucker 619-296-0605 x240 cg@nstpr.com WD-40 COMPANY DEBUTS WD-40/SEMA CARES 50th ANNIVERSARY CAMARO TO HIGHLIGHT WD-40 BRAND USES AND TO CELEBRATE THE 50th ANNIVERSARY OF THE SEMA SHOW A Custom Yamaha XS650, Built Using WD-40 Specialist Products, Will Also Be On Display SAN DIEGO Oct. 11, 2016 WD-40 Company will debut the WD-40/SEMA Cares 50th Anniversary Camaro at the 2016 SEMA Show to celebrate the 50th anniversary of the show and to highlight the many automotive uses for WD-40® Multi-Use Product and the WD-40® Specialist® line. The WD-40® brand booth #62129 <http://www.expocad.com/host/fx/SEMA/sema16/floorplan.html?zoomto=62129&unit s=F> , located outdoors by South Hall, is built to look like a mechanic¹s garage. Visitors will learn how WD-40 EZ-REACH <http://wd40.com/EZ/> ???, with its permanently attached 8-inch flexible straw, helped the Camaro build partners get WD-40 Multi-Use Product into hard-to-reach places. WD-40 Company offers more than just the traditional blue and yellow can, and attendees will learn how the WD-40 Specialist <http://wd40specialist.com/> a line of best-in-class specialty maintenance products including Spray & Stay Gel Lubricant <http://wd40specialist.com/products/spray-gel/> , Industrial-Strength Degreaser <http://wd40specialist.com/products/industrial_strength_degreaser/> and the Rust-Release Penetrant Spray <http://wd40specialist.com/products/penetrating-oil/> , played important roles in the car build. The Camaro will be in the booth for the entire SEMA Show but attendees can attend the press conference on Thursday, Nov. 3 at 10 a.m. at the WD-40 brand booth to learn more about the vehicle. Attendees can try the WD-40 Specialist Spray & Stay Gel Lubricant a thick gel lubricant that stays where you spray it for 12 times longer lasting lubrication than other lubricants and Industrial Strength Degreaser a solvent-based formula that quickly dissolves grease, oil, dirt, adhesives and more at a spray station in the booth to learn how these products can help them get their jobs done right. The WD-40 brand booth will also feature: · A custom-built Yamaha XS650, dubbed the WD-40 Specialist Athena Motorcycle. Much like the many uses for WD-40 Specialist products, the middle-weight bike is versatile it¹s equipped with solar panels, antennae and camping supplies. · Special guest and automotive influencer Eric the Car Guy <https://www.ericthecarguy.com/> will be in the booth and walking the SEMA Show floor talking to attendees about automotive uses for WD-40 brand products and to learn how show attendees use WD-40 brand on the job. · A bicycle will be on display along with the entire WD-40 BIKE <http://wd40bike.com/> ® line All-Purpose Bike Wash, Chain Cleaner & Degreaser, All Conditions Chain Lube, Dry Chain Lubricant and Wet Chain Lubricant. The line is essential for bike maintenance and provides superior cleaning, lubrication and protection. · At the WD-40 brand schwag station, visitors can share how they use WD-40 brand products to earn WD-40 branded hats, t-shirts and more. The WD-40/SEMA Cares 50th Anniversary Camaro will be auctioned off in January 2017 with proceeds benefitting SEMA Cares, Childhelp and the SEMA Memorial Scholarship Fund. Build partners include PowerNation, Universal Technical Institute, Neil Tjin, Ecklers, Budnik Wheels, Axalta Paint, Eibach Suspension, Falken Tires, Baer Brakes and Optima Batteries. For more information and images for the car and motorcycle builds, and to learn how WD-40 brand products were used in the builds, click here: BITLY LINK (will link to a ZIP file of car and motorcycle press releases and images). For more information about the car and motorcycle build, spray station, Eric the Car Guy, and schwag giveaways, visit WD40.com/SEMA <http://wd40.com/sema> after Oct. 6. Follow the conversation at #WD40atSEMA and #WD40SEMACamaro on Facebook <https://www.facebook.com/OriginalWD40> , Twitter <https://twitter.com/originalWD40> and Instagram <https://www.instagram.com/wd40brand/> . About WD-40 Company WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets its multi-purpose maintenance products and its homecare and cleaning products under the following well-known brands: WD-40®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®. Headquartered in San Diego, WD-40 Company recorded net sales of $378 million in fiscal year 2015 and its products are currently available in more than 176 countries and territories worldwide. WD-40 Company is traded on the NASDAQ Global Select market under the ticker symbol ³WDFC.² For additional information about WD-40 Company please visit WD40Company.com <http://www.wd40company.com/> . ###
