Volkswagen Scandal: Online Search Interest (Still Sinking) One Year Later

Hi,


I thought you might be interested in new data analysis from Swapalease.com that show the falling number of search interest generated across all Volkswagen models (not just diesel). Swapalease.com looked at total search volume as a percent on its national online lease marketplace and found that search volume has dropped from 0.81% to 0.56% (Sept. 2015 - Aug. 2016).



How Far Volkswagen Has Fallen

In fact, search traffic for all VW models shifted a modest 0.86% - 0.81% from the beginning of 2015 until right before the scandal happened.



"We still get inquiries from customers interested in either taking over a Volkswagen or to list a Volkswagen, but clearly the volume has dropped since the beginning of the scandal," said Scot Hall, Executive Vice President of Swapalease.com. "We believe the Volkswagen brand will survive this current scandal since it remains a strong brand, but there will need to be some compelling reason other than the brand name itself that lures more interest back to vehicles in the marketplace."



Month


VW as % of Total Searches



15-Jan


0.86%



15-Jun


0.82%



15-Sep


0.81%



16-Jan


0.71%



16-Aug


0.56%



Please let me know if you'd like to schedule some time to speak with Scot Hall from Swapalease.com to discuss the above data. Scot can also pull comparative data on other brands during the same time period.



Want To Talk To a VW Buyer or Seller?

As there are still VW's being transferred on Swapalease.com, let us know if you'd be interested in speaking with someone from the site who either recently exited their VW lease, or transferred into a VW lease.



Regards,

Megan

[1473356356046_MeritMile]


Megan Montalvo | Publicist
Public Relations | MeritMile.com
323-514-0078 | MMontalvo@MeritMile.com