DUBLIN—Research and Markets has announced the addition of the "App Strategies for the Connected Car Industry" report to their offering.

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models.

This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021.

Key Topics Covered:

1.0 Report Summary

1.1 Purpose of Report

1.2 Scope of Report

1.3 Research Approach/Sources

1.4 Key Questions Addressed

2.0 The Connected Car App Landscape

2.1 Connected Car Market Size and Forecast

2.2 Connected Car App Strategies Defined

2.3 Consumer Preferences for Connected Car App Access

2.4 App Development Ecosystem and Issues

3.0 Strategy Review: Embedded

4.0 Strategy Review: Tethering

5.0 Strategy Review: Mirroring

6.0 Strategy Review: Aftermarket

7.0 Implications and Recommendations

Short-Term Outlook

Mid-Term Outlook

Long-Term Outlook

8.0 Appendix

Companies Mentioned

  • Apple CarPlay
  • Android Auto
  • MirrorLink
  • Bosch mySPIN

For more information about this report visit http://www.researchandmarkets.com/research/dq423h/app_strategies

Related Topics: Cars, Internet of Things and M2M

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