Labor Day Weekend Reveals Traveler's Guilt According to Priceline.com Survey

NORWALK, Conn., Aug. 18, 2016 -- Travelers wanting to take advantage of the long holiday weekend may be feeling some guilt with obligations to work, see family and friends, and squeeze in a last trip of the summer, according to a new survey from priceline.com, a leader in online and mobile travel and part of The Priceline Group .

Millennials are feeling the most pressure to attend a family event (30%), while 35- to 54-year olds express that finding an affordable destination to visit is the biggest challenge (31%). Some adults are even feeling the need to work over the holiday weekend (15%). What's more, half of Americans expressed that it's hardest to cope with the fact that summer is coming to a close.

"With access to travel anywhere at any time with the touch of a button, Americans are inundated with obligations – and guilt – to take trips that matter most," said Brigit Zimmerman, Senior Vice President of Air and Vacation Packages at priceline.com. "This Labor Day weekend, priceline.com makes it easy to score the best hotel, flight and rental car deals when work, family and budgets are on the line."

To extend that summer feeling, priceline.com has compiled tips to maximize your vacation and find the best travel deals.

Plan a day trip: If you're limited on time and money, rent a car and plan a day trip to take a quick getaway. Road trips allow you to play the day by ear and hit pit stops along the way. Priceline.com has deals available on standard rental cars for under $100 per day. If you have a little extra room in the budget, upgrade to a convertible Fun Ride to cruise down the highway in style. Want to stop for the night? Book a Tonight-Only Deal(SM) on the priceline.com app for savings of up to 60 percent on your last-minute hotel room.
Extend the holiday weekend: If you have the flexibility, take off the Thursday before or Tuesday after Labor Day. Not only will you get another day of relaxation, but you'll avoid heavier traffic periods if you travel on these days. To cut extra traffic time, pack the night before and get on the road as early as possible the next morning to travel during off-peak hours.
Score 4- and 5-star hotels for 3-star prices: Due to the demand and popularity for the holiday weekend, you may see higher than usual hotel prices. To get a nice hotel in a desirable area for less, book an Express Deal® on priceline.com's mobile app. You see the general location of the hotel, amenities, star-level, and an overall rating from travelers who've been there before, and the name of the hotel is revealed after booking.
Research activities beforehand: Before heading to your destination, create an itinerary of your must-do activities so that you don't have to spend precious time doing research on your trip. And, remember to take plenty of photos to extend the joy post-vacation.

No need to work to get a great deal on a hotel room this Labor Day. Priceline.com pulled some of the most popular destinations for the upcoming holiday with corresponding average daily hotel room rates (ADR) and paired them with ADR-busting Express Deals® that offer up to 50 percent savings.*

Destination	Average Daily Rate	Express Deal	% Savings
NEW YORK, NY	$220.66	4-star, Midtown West, $164	25.6%
CHICAGO, IL	$162.79	4-star, Magnificent Mile, $130	20.1%
LAS VEGAS, NV	$115.14	4-star, Convention Center, $67	41.8%
NEW ORLEANS, LA	$146.53	4-star, Downtown, $101	31.0%
DENVER, CO	$132.45	3-star, Downtown, $115	13.1%
SAN DIEGO, CA	$146.71	3-star, Point Loma, $94	35.9%
ATLANTA, GA	$137.81	4-star, Galleria, $69	49.9%
WASHINGTON D.C.	$119.81	4-star, Arlington, $90	24.8%
SAN FRANCISCO, CA	$194.61	4-star, Financial District, $164	15.7%
MIAMI, FL	$148.60	4-star, Downtown, $85	42.7%

*Deals and ADRs were shopped on August 9. Prices may vary. All rates and availability are subject to change at any time.

For more information, please visit www.priceline.com/media or connect with priceline.com on Facebook and Twitter.

About the Survey
The priceline.com Labor Day survey, conducted using Google Consumer Surveys, surveyed 1,500 nationally representative U.S. adults ages 18+ between August 9 and August 12, 2016. This survey is a combination of data from visitors to desktop and mobile web sites and those with the app Google Opinion Rewards (Android only).

About Priceline.com
At priceline.com, part of The Priceline Group [NASDAQ: PCLN], we believe every trip matters. We provide travelers smart and easy ways to save on hotel rooms, airline tickets, rental cars, vacation packages and cruises. With access to over 600,000 properties of all types, consumers can find accommodations with a Best Price Guarantee as well as free cancellations and pay-at-arrival. Priceline.com's Express Deals® offers exclusive savings without bidding and our famous Name Your Own Price® service delivers the lowest prices available.

For press information: Flavie Lemarchand-Wood at press@priceline.com.

SOURCE priceline.com