PRESS RELEASE: Kit Harington takes the New INFINITI Q60 for an empowered drive in his debut brand film, Tyger
MEDIA INFORMATION 2 August, 2016 Kit Harington takes the New INFINITI Q60 for an empowered drive in his debut brand film, Tyger * Kit Harington, Emmy-nominated actor stars in new INFINITI Q60 film * One-minute short film showcases INFINITI and Harington's shared ability to deliver an exhilarating performance INFINITI marks the launch of the dynamic INFINITI Q60 with a film starring one of the world's most talked about actors, Kit Harington. Emmy-nominated Harington is a fearless craftsman who has risen to prominence through his much-lauded recent performances on stage and screen. Now, he stars in an exhilarating short film for INFINITI'S Q60 titled Tyger. https://youtu.be/_VV4cAYQX5o The one-minute film opens with Harington striding towards the Q60. He settles in the car and dramatically begins reciting William Blake's primal poem, The Tyger. Harington's intense performance is awakened as he takes both the Q60 and the poem for a visceral, winding drive. The film ends with an effortless stop from the Q60 and a knowing glance by Harington. "What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful," says Kit Harington. Blake's The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 - they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction. "The Kit Harrington film is just the first piece of an completely integrated marketing campaign for the all-new Q60 that includes key strategic partnerships including media partners and influencers," said Allyson Witherspoon, director of marketing communications and media at INFINITI USA. "Throughout late summer and into the fall, our message of 'The Coupe is Back' will remind that nothing can provide the style, performance and personal expression than a car like the Q60 can." Harington's Tyger film is one of three new films being released to mark the launch of the Q60. INFINITI are due to release web films in the coming weeks of Audio Engineer and Music Technologist Young Guru and Sneaker Designer Sophia Chang. Tyger starring Kit Harington can be viewed here<https://www.youtube.com/watch?v=_VV4cAYQX5o>. The Q60 featured in this film<http://infinitinews.com/en-US/infiniti/usa/presskits/us-2017-infiniti-q60-press-kit> is a premium sports coupe that combines expressive design with exhilarating performance and dynamics. The taut, muscular lines of the exterior hint at the Q60's considerable performance potential -enhanced with the all-new 3.0-liter V6 twin-turbo engine. - ENDS - About INFINITI: INFINITI Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI plans to also expand manufacturing into Mexico by 2017. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance. More information about INFINITI and its industry leading technologies can be found at www.infiniti.com<http://www.infiniti.com>. You can also follow us on Facebook<http://www.facebook.com/infiniti>, Twitter<https://twitter.com/infinitiglobal>, LinkedIn<https://www.linkedin.com/company/-infiniti> and see all our latest videos on YouTube<https://www.youtube.com/infiniti>. For further information or images, please contact: Natalie Hamlin JMPR Public Relations 818-992-4353 nhamlin@jmprpublicrelations.com<mailto:nhamlin@jmprpublicrelations.com>
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