Speed Stick® and NASCAR Driver Cole Whitt Engage Fans at Crown Royal 400 at the Brickyard on 7/23 - 7/24
NEW YORK, July 20, 2016 -- Speed Stick® and NASCAR driver Cole Whitt continue to celebrate year three of their partnership during the 2016 racing season.
This week Speed Stick® will be hosting Fan Events at Crown Royal 400 at the Brickyard aimed at celebrating those who echo the driver's courage to step up and crush self-doubt in high pressure situations, with a chance to meet Cole Whitt and win great prizes.
"When I climb behind the wheel, I know that I'm about to enter a race against the best drivers in the country. That thought can be nerve-wracking," said Whitt, driver of the number 98 Speed Stick® stock car. "It's important to stay focused and embrace the high-pressure moments head on; Speed Stick® is present in those moments to remind me that I got what it takes. It keeps me cool during the pressure moments of any race, which allows me to stay focused on the finish line."
Fan Event Location: 2490 Georgetown Road, Speedway Indiana.
Fan Event Dates & Times
- Saturday 7/23/2016 from 8:00 AM to 3:00 PM
Highlight: Cole Whitt will make an appearance at the Speed Stick Booth at 2:30 PM
- Sunday 7/24/2016 from 10:00 AM to 2:00 PM
Highlight: Cole Whitt will make an appearance at the Speed Stick Booth at 11:30 AM
"We are looking forward to continuing to celebrate Cole's performance and support him as he tackles a new race this weekend," said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. "As a young driver, Cole consistently remained focused and calm during the most intense and pressure-filled moments. We are encouraging his fans to demonstrate the same resilience and determination as they tackle their own personal goals."
Speed Stick® will continue to support Whitt this year through sponsored races, including the Can-Am 500 at Phoenix International Raceway in November.
Speed Stick® is a line of antiperspirants designed to provide superior sweat protection, keeping guys dry in moments that matter – like taking on NASCAR's elite drivers head-to-head on the race course. To learn more about Speed Stick® products, please visit www.speedstick.com.
About Cole Whitt
Whitt, 25, enters his third full-time Sprint Cup Series season after progressively climbing the NASCAR racing ranks of the Nationwide, Camping World Truck and K&N series. The Alpine, Calif., native made his transition to stock cars after an early career in open-wheel racing, which included a 2008 USAC National Midget championship. Cole and the No. 35 Speed Stick® brand Ford team make their first appearance on track February 2015 for Speedweeks at Daytona International Speedway.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.
SOURCE Colgate-Palmolive
CONTACT: Stacey Carlson, Premium Motorsports, 216-337-4052 cell; Chris Hayes, Cohn & Wolfe, Office: 212-798-9824, Cell: 917-776-2660, chris.hayes@cohnwolfe.com
RELATED LINKShttp://www.colgatepalmolive.com
