DUBLIN—Research and Markets has announced the addition of the "Analysis of the North American and European Automotive OEM Coatings Market" report to their offering.

This research service analyses the North American and European market for automotive OEM coatings. The main segments covered are electrocoats, primers, basecoats, and clear coats. Major market drivers and restraints, manufacturing and regulatory standards, and product trends are also discussed. Unit shipment and revenue forecasts have been provided at the regional level for each segment from 2012 to 2022.

Rising energy consumption in automotive paint shops, the resulting increase in carbon emissions, and OEMs efforts to accelerate production cycle times have pushed automotive OEMs to develop integrated coating processes, such as primer-less coating systems.

Dynamic color trends, led by customers' changing preferences towards sophisticated finishes across both regions, have greatly influenced the overall price of automotive OEM coatings. Accordingly, manufacturers must conduct periodic color forecasts and develop coating systems.

The stringent VOC regulations mandated by national agencies will drive demand for safe and sustainable products. This will lead to technological advancements in terms of the adoption of high-performance and cost-efficient water-borne, high-solids and powder-based coatings.

Key Questions Answered:

  • What are the key factors driving or restraining market growth?
  • At what growth stage is the market? What is the potential for future growth and at what rate will the market segments grow?
  • Are the products/services offered today meeting customer needs or is additional development needed?
  • How is the regulatory environment in both regions influencing market growth?

Key Topics Covered:

1. Executive Summary

2. Market Overview

3. Regulatory Overview

4. Drivers and Restraints - Total Automotive OEM Coatings Market

5. Forecasts and Trends - Total Automotive OEM Coatings Market

6. Forecasts and Trends by Region - North America and Europe

7. Electrocoat Segment Breakdown

8. Primer Segment Breakdown

9. Basecoat Segment Breakdown

10. Clear Coat Segment Breakdown

11. Market Share Analysis

12. The Last Word

For more information visit http://www.researchandmarkets.com/research/pcdgvt/analysis_of_the.

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