LIVE Lamborghini Press Conference at 2015 Geneva Motor Show 5:40AM EST +VIDEO

Watch the Lamborghini Press Conference live from Geneva International Motor Show

Lamborghini Aventador LP 750-4 Superveloce

GENEVA - March 3, 2015: Lamborghini will be presenting the Lamborghini LP 750-4 Superveloce at their press conference this morning at the Salon de l'Automobile in Geneva. The live broadcast begins at 5:40AM New York time, 2:40AM Los Angeles time. You can watch it all right here on The Auto Channel. Shortly after the conclusion of the live event we will have a complete archived version available for continuous on-demand playback.

The Aventador LP 750-4 Superveloce: the purest essence of a Lamborghini Super Sports Car

Lamborghini Aventador LP 750-4 Superveloce

With increased power, lower weight, improved aerodynamics and innovative technologies the Lamborghini Aventador LP 750-4 Superveloce is the most pure incarnation of a Lamborghini to date: unmistakable Lamborghini super sports car DNA, dynamic superiority and exceptional driving precision. A focus on weight reduction while incorporating innovative technologies has resulted in the most sports-oriented, fastest and most emotional series production Lamborghini ever. The weight has been further reduced by 50 kg through enhanced lightweight engineering including significant use of carbon fiber. The naturally aspirated V12 engine's power is increased to 552 kW/750 hp. This results in a power-to-weight-ratio of 2,03 kg/hp. The Superveloce accelerates from 0 to 100 km/h (62 mph) in 2.8 seconds and powers on to reach a top speed of more than 350 km/h (more than 217 mph).

"The new Aventador Superveloce continues the Lamborghini tradition of SV models, pushing the boundaries in terms of performance and pure driving emotion," says Stephan Winkelmann, President and CEO of Automobili Lamborghini. "The original Aventador was presented four years ago, and the Superveloce pays homage to its passionate owners, as well as the fan community, whose enthusiasm has resulted in the biggest commercial success ever of a Lamborghini V12 super sports car. In the Superveloce Lamborghini's expertise in lightweight engineering is clearly evident. With technological features which, combined with design, quality standards and craftsmanship, the Superveloce results in the most exclusive, pure and emotional production model in the history of our brand."