Mazda MX-5 Miata Anniversary Edition Sells Out In 10 Minutes +VIDEO

All 100 Limited-Edition 25th Anniversary Models Were Reserved Via Exclusive Online Pre-Order Program

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2015 MX-5 Miata 25th Anniversary Edition

IRVINE, CA - May 20, 2014 – The Miata microsite countdown was set to 10:25 AM Pacific Daylight Time (PDT) today and within 10 minutes, all 100 of the 2015 MX-5 Miata 25th Anniversary Edition models were dutifully reserved. The pre-order program was set to run through 11:25 AM PDT on May 31, 2014 or when 250 customers were registered, whichever came first. The extended end date proved unnecessary as the consumer anticipation and fervor with which the limited-edition model was sold was not entirely unexpected but a pleasant surprise nonetheless.

“It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ‘Thank you’ to every MX-5 fan – former, current and hopefully future,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving with in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver’s car and we hope to continue to build upon its dynamic legacy for generations to come.”

Faster than the dial-up connections of yore, 250 registrants accessed the 25th anniversary pre-order microsite. Registered customers will be contacted directly by MNAO, of which the first 100 verified will be given the opportunity to pre-order an anniversary model. Upon verification of purchase intent and transmission selection, the customer’s information will then be forwarded to the dealership of their choosing to finalize the transaction. The anniversary model will arrive in dealerships beginning late summer, as will the rest of the 2015 model-year MX-5 Miata lineup.

2015 MX-5 Miata 25th Anniversary Edition

Pricing for the MX-5 Miata 25th Anniversary Edition starts at $32,205[1] MSRP vehicles equipped with a six-speed manual transmission and at $32,655 MSRP for those equipped with an automatic. There are no additional packages available and all anniversary models are equipped with a Power-Retractable Hard Top.

2015 MX-5 Miata 25th Anniversary Edition

Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast Mazda-signature Soul Red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cótes de Genève décor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.

[1] Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.