Motorsports Brands - e3 Becomes Title Sponsor For Range Of Lucas Oil Event Products

CORONA, Jan. 28, 2013: E3 Spark Plugs entering its seventh season as part of a long-term agreement with Team Lucas, will be participating in sponsorship programs in the 6 Lucas Oil Series (Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Drag Boat Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Modified Series and Lucas Oil American Sprint Car Series) and the Lucas Oil properties including I-10 Speedway in Blythe, California and the Lucas Oil Speedway in Wheatland, Missouri.

E3 Spark Plugs also will be the title sponsor of the Lucas Oil Pro Pulling League's Unlimited Modified class and has television entitlement rights for the Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League and the Lucas Oil American Sprint Car Series.

The television package includes broadcasts on CBS, CBS Sports Network, SPEED, NBC Sports Network and MAVTV American Real.

"E3 Spark Plugs has made a tremendous commitment to partner with us and help build our racing series and Lucas Oil Speedway," Lucas Oil Vice-President Bob Patison said. "They share our vision to market their high-performance product through grass roots racing. We are very happy to have them with us."

E3 Spark Plugs will be involved in more than 100 events this year with Team Lucas.

"We are pleased to kick-off the 2013 race season as an official partner of Team Lucas," E3 Spark Plug Vice-President Steve Joiner said. "Our multi-year program with the Lucas Oil racing series is a cornerstone of our overall marketing efforts, which provides us the opportunity to engage with our customers both onsite and through our television package. The Lucas Oil team is terrific, and we are pleased to be marketing partners with them."