Motorsports Brands - Ashley Launey Becomes COO Of Skip Barber Racing School

Braselton, Dec. 18, 2012: Skip Barber Racing School is excited to announce the promotion of Director of Yield Management and Optimization Ashley Launey to Chief Operating Officer.

Effective immediately, Launey will oversee Sales, Marketing and Operations within Skip Barber Racing School from satellite offices in Millerton, Connecticut. Launey has been with the company for more than 15 years and brings extensive institutional knowledge to the table.

"Ashley has a comprehensive knowledge of the business, and a deep passion for the company. Her expertise and experience are an invaluable asset to the job and will serve the company well as she leads an extremely talented group of managers toward a great future." said Michael Culver, Chairman, Chief Executive Officer and Managing Member of Skip Barber Racing School.

Marketing Coordinator Debbie Ebalobo is also being promoted to Marketing Manager of Skip Barber Racing School and will move to New York City to work closely with Chief Marketing Adviser Jon Bond as well as direct supervisor Michele Browne. Ebalobo graduated from the University of Georgia with a degree in Public Relations and a certificate in New Media Technology. She has been with the company for more than one year.

"We have been invited to share incubator space with a group of highly respected digital media companies in New York City. Debbie's relocation offers a wonderful opportunity for the company capitalize on these new relationships and continue to evolve the marketing strategy towards digital and social media". Michele Browne, Director of Marketing.

Within the business to business portion of the company, recently-hired Jackie Ginsburg will be the B2B Manager on the West Coast where she will cultivate and develop lasting relationships with Skip Barber Racing School's corporate clients in the Western region of the country.