Bentley Launches Collaboration with Linley Design on Special Edition Flying Spurs +VIDEO

LONDON - September 30, 2011: Bentley is delighted to announce the launch of a unique collaboration with British design company Linley for a limited edition of 10 Continental Flying Spurs.

The limited edition CFS models will be sold in China, reflecting continuing demand by Bentley’s biggest four-door market. They incorporate signature Linley elements designed to appeal to customers who value pedigree and lineage, handcrafted quality and peerless design.

Christine Gaskell, member of the board for personnel, Bentley Motors, commented at the launch at Jack Barclay, Bentley dealer, in London’s Berkeley Square: “Our collaboration with Linley brings a new element to the interior of one of our globally best-selling models. The Continental Flying Spur has a unique executive style and elegance which is complemented wonderfully by the Linley veneers. We share an expertise in the use of natural materials and a commitment to superlative craftsmanship.”

Bentley Continental Flying Spur collaboration with Linley Design

Specially selected Linley veneers in Santos rosewood have been applied to the fascia, console, waistrail and roof console and integrated within the cars for the first time. The veneers cover the entire wood surfaces of the model, where Bentley chestnut or walnut would normally be used.

David Linley, Chairman of Linley, comments: “It is a great honour to be working alongside such an esteemed British brand as Bentley. Our two brands share a commitment to superlative craftsmanship and design. I believe that the culmination of our efforts has resulted in a car that is utterly unique and reflective of the passion that both brands share for pushing boundaries of engineering and excellence.”

Watch the Bentley-Linley promo video

The iconic Linley Helix motif has been taken from the distinctive Linley Helix Furniture Collection and has been set, using the highly specialised skill of marquetry inlay, into the waist-rails and picnic table of the Flying Spurs. The Helix pattern is made up of four different types of veneer which contrast with the Santos rosewood to show the wave effect delivered by the marquetry.

Bentley Continental Flying Spur collaboration with Linley Design

In addition, the rear console has been modified for a customer-commissioned Linley humidor.

Brett Boydell, senior designer at Bentley, says: “The humidor has been designed by Linley and it drops into a unique console. We have reconfigured the console so that the humidor can fit in, moving things around and creating a space. It was an engineering feat to meet the quality requirements of a Bentley and the design cues of Linley.”

The project has been worked on by Mark Blanchard, Head of Design at Linley, who comments: “It has been an exciting and challenging project to work on. We designed the interior within the stringent constraints specified by Bentley, however we ensured the car exemplified Linley craftsmanship.

“The car had to look different and we wanted a strong statement inside the interior, so we chose Santos rosewood, a straight grain veneer. Bentley usually uses burr veneers for their interiors as they are more malleable around compound curves. Using a straight grain veneer was a new challenge but together we succeeded and the final results look stunning.”

Stainless steel Linley treadplates also feature on the cars, as does a Linley for Bentley rhodium-plated plaque in the glove box. There is also a stainless steel overlay of the Linley logo on the passenger fascia panel. Modified fluting on the seats features burnt oak contrast stitching, with additional burnt oak hide accentuating the storage areas and door pockets.

A Linley branded leather bag with a sumptuous cashmere blanket and other Linley items such as a leather luggage tag is also included in the boot of the limited edition Flying Spurs.

In working with Blanchard, Boydell ensured that all Bentley automotive quality processes were integrated with the design work.

There were several design challenges, says Boydell. “For instance, the marquetry of the Helix pattern had to be combined with the manufacturing standards and processes which we adhere to in the automotive industry.

“The collaboration is a ringing endorsement of two great British brands working closely together. We have achieved a very high-class product which has the recognisable signs of Linley entwined into a Bentley. We are offering customers the chance to own a highly customised piece of British heritage.

“I hope the collaboration will be a springboard for future projects.”

•Key features of the Linley for Bentley limited edition Continental Flying Spur

•The distinctive marquetry inlaid Helix motif runs throughout the interior.

•Linley-designed box in the rear console - the humidor contains a humidification system, cigar cutter and ashtray.

•In-built fridge set behind the arm rest and rear console, with specially designed space for bottle storage.

•The picnic tables have a pop-up vanity mirror concealed within them, which is a standard option on the CFS.

About Linley
David Linley founded his eponymous business in 1985 with the aim of designing and manufacturing furniture of the highest quality. Some 25 years on, the now well established British design company Linley enjoys international prominence as both a retail and bespoke business specialising in the design and production of furniture, upholstery and accessories of a superlative quality. The company also offers a fully comprehensive interior design service.

Linley has become known for its imaginative use of wood in the design of furniture, using a balance of traditional and modern techniques to achieve the best possible result whether for an individual piece or an entire room. Woods used range from the more traditional walnut and sycamore to bold and exotic Macassar ebony. The company, which has grown to epitomise quintessential British style, has developed expertise in working in a variety of disciplines and is skilled in the use of metal work, glass, leather and other materials used in interior design projects.

Linley’s products are currently sold through two London shops (Linley Belgravia and Linley Mayfair). Gifts and accessories are also sold through the website www.davidlinley.com and from the Linley shop at Harrods 2nd Floor, Brompton Road, London SW1.

David Linley
David's creative ability was nurtured by his parents, Princess Margaret and Antony Armstrong-Jones, 1st Earl of Snowdon, from an early age as they encouraged his passion for making things. His father, an eminent photographer, was particularly influential, having himself trained as an architect and designed among other things the Aviary at London Zoo. David attended Bedales School, an alternative school which emphasises arts and crafts, where he developed an avid interest in wood-working, honing his professional skills at a specially designated School for Craftsmen in Wood.

David has written four books and has lectured around the world at prestigious venues such as the V&A Museum and the Metropolitan Museum of Art. In 2006, David took up the position of Chairman of Christie's UK, in addition to his role as Chairman of Linley. David lives in London with his wife Serena, son Charles and daughter Margarita.

1. Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.

2. Bentley’s global sales to August 2011 increased by 31% on the same period last year with 4016 cars delivered to customers. The surge in sales has been driven by demand for Bentley's newly launched Continental GT – which is now available in all markets and accounts for just under half of all sales. The popularity of the brand in the Chinese region continues to increase, with sales up 67% and passing the 1000 mark for the first time ever. However, every major market saw growth with the Americas up 36% and Europe up 35%, led by resurgent sales in Germany which have increased by two thirds. With the imminent arrival of the new Continental GTC, Bentley expects to increase its overall sales by around 40% in 2011.