Michigan International Speedway Launches Kids Club

BROOKLYN, Feb. 28, 2011: Kids now have the opportunity to interact with Michigan International Speedway like never before.

MIS has launched the “MIS Kids Club,” designed for the speedway’s young racing fans. Children 12 years of age or younger can now connect with MIS to stay updated on all the latest news, as well as be able to take part in exclusive race weekend and other special events.

The MIS Kids Club membership is free and will provide a child with an official membership card, Kids Club gift, special ticket offer for parents, Kids Club member-only race weekend activity, events and privileges, Kids Club e-newsletter, members-only contests with great prizes and a chance to win great race weekend experiences.

“I can’t wait to sign up for the MIS Kids Club,” race fan Hailey Zink, 7, of Jerome, Mich., said. “I go to all the MIS races every summer and want to be a Kids Club member. I go to Brooklyn Elementary School, which is close to MIS, and my classmates and I are all going to be members together.”

“Getting our young fans more involved in MIS is something that is very important to us, and our new Kids Club will give all children ages 12 and under that opportunity,” MIS President Roger Curtis said. “Our young fans are the future of our sport and making sure they have an enjoyable experience at MIS is critical to the success of our business in the years to come. Although Kids Clubs are not new to our sport, we still felt it was important to launch our own program with the idea of keeping our youth engaged in MIS and the sport of racing as a whole.”

Several kids’ initiatives have been launched at the racetrack the past couple of years. The “Kidz Rock!” souvenir trailer at MIS on race weekends carries a selection of youth-geared fan merchandise including track and NASCAR-themed items, driver-licensed items, toys, games and other souvenirs.

The “Kidz Rock!” trailer is in the Kids Zone in the New Holland Fan Plaza, a special area full of interactive displays and games where kids can race their parents in an inflatable obstacle course or jump higher than they ever have before on the Euro Jump – all set up with the young race fan in mind.

Americrown, the track’s food concessionaire, and MIS also introduced a special kids meal on race weekends. For $4, kids can buy a tasty meal of chicken nuggets, apple slices, juice box and a toy.

Kids 12 and under are admitted free to all events at MIS. If accompanied by an adult who has purchased a ticket, all kids 12 and under receive a free ticket to the general admission grandstands for Sprint Cup events (while supplies last). Kids 12 and under are also free to other great racing events at MIS, including Sprint Cup qualifying and practice sessions and the NASCAR Nationwide Series and Truck Series races Fridays and Saturdays in reserved seats.

For more information on the MIS Kids Club or to sign up for a membership, please visit the Kids Zone page on the MIS website found at www.MISpeedway.com/kidszone. All memberships are free and limitations do apply.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike.

Keep up with Michigan International Speedway via Twitter @MISpeedway or on Facebook at www.facebook.com/MISpeedway. Join our Mobile Fan Club by texting MISCLUB to 69050 on a Sprint Smartphone or other mobile device. Standard text message rates may apply.

MIS’ Value Pricing ends today. NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on June 19 and NSCS 400 on August 21 are as low as $25. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS.