The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

New 10 Day Metrics Validate TACH Motorsports Marketing Reach And More


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Austin, Jan. 30, 2011: Based on new round of new analytics, during a 10 day pre-season research program, The Auto Channel's motorsports information reach now extends to 84 countries around the globe. The top ten countries were:

1. United States
2. Canada
3. United Kingdom
4. Sweden
5. Australia
6. India
7. Germany
8. Japan
9. China
10. Malaysia

In terms of audience totals associated with specific new motorsports content, test results offer a 10% daily growth pattern. These metrics further validate TACH's obvious commitment to racing, and showcases our depth of audience penetration, since visitors also produced an 87% "unique view" percentage, with an average "time on page" metric of better than 3 minutes.

Along with the percentages/times reflected above, visitors also produced content persistence, since 6% of all participants took advantage of the TACH motorsports resource on a daily basis, while visiting its information portal up to 3 times a day.

In terms of identifying and brand extending TACH's content for audience search use, 27% used Google, followed by Yahoo at 24%, with 19% visiting by direct entree to TACH's motorsports portal. Bing rounded the search metric out at 14%, with a remainder of 12% being aggregated via other miscellaneous channels.

On the value of global social networking; 50% of all visitors initially identified TACH's content via its direct or affiliate Twitter, Facebook, LinkedIn, Blogging and RSS networking platforms.

Finally, in the case of new media and/or mobile use; 1.67% of all audience visitors used mobile devices to access TACH's information ranging from the iPhone to the SymbianOS, utilizing communications carriers extending from SPC to Qwest communications.

If you would like to leverage our ad reach and persistence values, in association with your company contact TACH MOTORSPORTS and we will be happy to work with you to produce a range of successful marketing and promotional programs.