Yokohama Tire Corporation to Adjust Prices on Consumer Tires December 1

FULLERTON, Oct. 22, 2010: Due to continued increases in the cost of raw materials, manufacturing and transportation-related expenses, Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires. The increase will go into effect December 1, 2010. There will be in-line adjustments, as well, which will be announced at a later date.

“As always, Yokohama remains committed to bringing the best products to the market at competitive prices by integrating operational efficiencies, environmental procedures and the latest technology,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “We do our best to control our costs, but the escalating costs of raw materials, manufacturing and transportation must, unfortunately, be assimilated in our product pricing.”