Dover International Speedway Introduces The First 3D NASCAR Souvenir Program Cover Available Sept. 24-26, 2010

DOVER, Sept. 15, 2010: New for the Sept. 24-26, 2010 race weekend, the official souvenir program of Dover International Speedway will feature an eye-catching 3D front cover. The lenticular cover design includes a series of images that are interlaced together to create a unique visual. Dover is the first NASCAR track to offer this 3D effect on a souvenir program.

The 3D cover collage depicts Miles the Monster, Dover’s signature icon, slamming his arm down on Joey Logano’s No. 20 Home Depot Toyota as it infamously barrel rolls down the track. The scene is taken from the 2009 “AAA 400” at Dover in which Logano rolled his car seven times down the high-banked concrete following a collision with several other cars. The collage also includes Dover’s two most recent winners, Jimmie Johnson and Kyle Busch, celebrating in Victory Lane.

The limited-edition 3D program features NASCAR series information, photos and stories about drivers in the NASCAR Sprint Cup Series, the NASCAR Nationwide Series and the NASCAR K&N Pro Series East. Each program comes in a clear vinyl protector pouch with a free starting lineup sheet for the Sunday “AAA 400” NASCAR Sprint Cup Series race.

Programs are available for $10 at dedicated program booths located throughout the property on race weekend. Quantities are limited and are expected to sell quickly.

NASCAR returns to the Monster Mile on Sept. 24-26, 2010. For more information, or to purchase tickets, call 1-800-441-RACE or visit DoverSpeedway.com.