Yokohama Tire Corporation's New Tire Tips Educational Video Focuses on How to Choose a Truck/SUV Tire

Latest segment features off-road racing champions Cameron and Heidi Steele and is posted on the company’s Website and YouTube

FULLERTON, Aug. 25, 2010: Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency.

The “how to choose a truck/SUV tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Cameron, who is also a TV commentator, was the host in the first two Yokohama Tire Tips videos: the importance of properly inflated tires and how to read the sidewall of a tire. The latest video can be seen on Yokohama’s Website (www.yokohamatire.com) and YouTube.

“It’s not easy trying to figure out what type of truck tire to get,” said Paul Algarin, Yokohama Tire product analyst. “As Cameron and Heidi explain, there are many factors to consider, including size, tread, performance and comfort. And who better to give truck tire tips than off-road stars like Cameron and Heidi? Their explanations are engaging and easy to understand.”

Algarin said future videos will focus on subjects such as ways to achieve better fuel efficiency, judging tread wear and choosing the correct winter tire. The next video is slated for September.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.