Haima Brings New Strategy and New Models to Shanghai Auto Show

SHANGHAI, China -- The 13th Shanghai International Automobile Exhibition will open on April 20, 2009. “Science & Technology Drive Blue Future” is the theme for Haima on this show. Haima brings the new strategy “Blue Engine” and new models with several platforms to the auto show, which indicates Haima’s technical strength and advanced development layout.

New Models & New Platforms
Aim to become the “Expert of Medium Class Car”, Haima brings many new great models to Shanghai. According to Mr. Qin Quanquan, vice chairman of the board of Haima Group, the strategical layout of Haima covers four platforms and seven product series. The platforms include A00 class, A0 class, A class and B class; and the product series include MPV, SUV and other models.

As the first hatchback of Haima, Haima3 Hatchback has drawn a lot of attention after its lanuch last year. The series of Haima3 Hatchback equipped with 1.6L engine will be lanuched on this auto show. The 1.6L VVT engine is developed by Haima, and the strong power & excellent technology of this engine will gurantee the good performance and handling of Haima3 Hatchback.

There are also other new models of different platforms on this show, including A0 class model M2, A00 class model M1, Muliti-functional model H2, brand new SUV S3 and minivan Fstar.

New Strategy & New Orientation
“Blue Engine” refers to Haima’s strategy of new energy and new self power assembly. Through the layout and implentation of this strategy, Haima will achieve great enhancement in core technology and also make contributions to environment improvement.

Haima also brings two models of electric cars—Me and Mpe. Me is one pure electric car, which could run 160km with one time charge. Developed by Haima Shanghai R&D center, Mpe is Haima’s most advanced new energy model. Mpe applies parallel electrical structure of high-power supercapacitor system and high-capacity lithium-ion power battery system, which ensure the excellent of Mpe’s drivability.?In addition, four models of self-developed engines are brought to the show.

The layout of new platforms and new strategy not only indicate that Haima has made great progress in product development and planning, but also indicate Haima undertakes a more mature and steady development.