NEWS RELEASE: Motorcraft and Quick Lane Tire & Auto Centers Continue NHRA Sponsorship of Bob Tasca III

NEWS


 

 


For Immediate Release 


 

MOTORCRAFT AND QUICK LANE(r) TIRE & AUTO CENTERS CONTINUE NHRA
SPONSORSHIP OF BOB TASCA III

 

DEARBORN, Mich., Feb 2, 2009 - For the second consecutive year, Ford
Customer Service Division's (FCSD) Motorcraft and Quick Lane brands team
with Bob Tasca III as he competes in the NHRA Full Throttle Racing
Series.  

 

Motorcraft and Ford's growing national network of Quick Lane(r) Tire &
Auto Centers return as primary sponsorship of the Shelby Mustang Nitro
Funny Car of Bob Tasca III and Tasca Racing, along with a major
interactive trackside presence at 10 NHRA events.

 

Motorcraft and Quick Lane(r) Tire & Auto Centers are brands of Ford
Customer Service Division. FCSD and its associated brands won a place in
the hearts and minds of drag race fans everywhere in the late 1980s and
early 1990s, sponsoring Ford powered International Motorsports
Hall-of-Fame racer Bob Glidden, a 10-time NHRA Pro Stock champion, and
NHRA legend Kenny Bernstein among others.

 

"We are proud to be a part of NHRA and our sponsorship of Bob Tasca for
the 2009 season," said Darryl Hazel, Ford Customer Service Division Vice
President. "Motorcraft and Quick Lane returned to NHRA last season and
we were welcomed by the sport and fans."

 

"Drag racing fans traditionally are the hands-on people that do much of
the work on their cars and are very loyal to the sponsors that support
the series," said Hazel. "They are considered the automotive experts by
their neighbors, friends and co-workers. They're the go-to people,
influencing decisions on what parts to buy and where to have maintenance
done. Adding them to the Motorcraft and Quick Lane teams will help to
further expand our reach beyond the racetrack."

 

Along with sponsoring the No. 21 Ford Fusion in NASCAR and Tasca Racing
Shelby Mustang funny car, FCSD brings a very aggressive brand awareness
campaign with a significant trackside presence at selected NHRA events
in the form of the Motorcraft/Quick Lane "Racing Experience."  The
display spreads out over half a football field and allows race fans to
connect with Motorcraft, Quick Lane and Ford Custom Accessories in a
unique way.

 

Visitors can sign up to race virtual dragsters, compete against the
clock while changing tires and oil filters, and spin the Ford Custom
Accessories wheel for a chance to win valuable prizes. Fans can also
pick up Motorcraft and Ford Custom Accessories brochures and branded
merchandise.  Fans will also have the opportunity to register to win a
two-year lease of a 2010 Ford Mustang GT with Ford Racing Performance
Parts and Custom Accessories installed. Motorcraft and Quick Lane
representatives will be offering up plenty of other free giveaways,
including discount coupons for Motorcraft products and services at local
Quick Lane(r) Tire & Auto Centers.

 

The NHRA marketing initiative complements FCSD's sponsorship of the Wood
Brothers' No. 21 Ford Fusion in NASCAR's Sprint Cup Series in 2009. The
two series enjoy very little crossover in their fan base, with
statistics showing that less than 12 percent of NASCAR fans follow NHRA
racing. 

 

"There are more than 100 million combined fans of NASCAR and NHRA," said
Hazel.   "The Motorcraft brand still resonates with race fans.  We had
an overwhelming response from the fans during the 2008 season and we
look forward to being on-track and in the midway again this season." 

 


2009 Motorcraft/Quick Lane "Racing Experience" Display Schedule 


March 12-15 - Gainesville, FL 

June 4-7 - Chicago, IL

June 11-14 - Englishtown, NJ

June 25-28 - Norwalk, OH

July 10-12 - Denver, CO (Quick Lane display only)

September 2-7 - Indianapolis, IN

September 17-20 - Concord, NC

September 24-27 - Dallas, TX

October 29 - November 1 - Las Vegas, NV

November 12-15 - Pomona, CA


 


About Motorcraft


Motorcraft offers a complete line of original equipment-approved parts
that are designed, engineered, and recommended by Ford Motor Company.
From routine maintenance to underhood and powertrain repairs, Motorcraft
parts offer exceptional value with the highest quality and right fit at
competitive prices. Motorcraft parts are available locally and are
backed nationwide by Ford Motor Company's Service Parts Limited
Warranty. For more information, visit http://www.motorcraft.com


 


About Quick Lane


Quick Lane(r) provides automotive quick services for all makes and
models. Quick Lane's(r) nationwide network of over 450 facilities
provides the convenience of an aftermarket company (no appointment
necessary, service while you wait, evening and weekend hours,
competitive prices) with the confidence of a major automotive
manufacturer (quality parts, factory-trained technicians). Quick Lane(r)
is a registered trademark of Ford Motor Company. For more information,
visit http://www.quicklane.com 

 


About Ford Motor Company


Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles in 200 markets
across six continents. With more than 280,000 employees and more than
100 plants worldwide, the company's core and affiliated automotive
brands include Ford, Lincoln, Mercury, Volvo, and Mazda. The company
provides financial services through Ford Motor Credit Company.

 

 

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Attached:  Photo of the Motorcraft/Quick Lane Shelby Mustang Nitro Funny
Car of Bob Tasca III 

 

 

Contact:

Susan Pollack

Motorcraft and Quick Lane Tire & Auto Care 

313-203-7162 | 313-434-6912

spollack@pcgcampbell.com