Drive the New Lotus Evora on Playstation 3

AUTO CENTRAL - August 5, 2008: In a hi-tech twist, Lotus fans will find it easier to test-drive the brand new Evora than ever before, thanks to the car’s inclusion in a special demo of Gran Turismo 5 Prologue™ on PlayStation3.

Lotus has a long-standing relationship with Polyphony, the game’s Japanese developer, with Lotus cars appearing in each release of the Bafta award-winning Gran Turismo series. Now, thanks to the new title’s unprecedented realism (enabled by the ultra-powerful PlayStation�3 system), Gran Turismo drivers will find their virtual ride in the new Lotus Evora to be startlingly similar to the real thing giving Lotus fans a taster of what to expect before the full sized Evora is available to test-drive for real in Spring 2009.

Polyphony’s digital model of the Lotus Evora was unveiled simultaneously with the car at the British International Motorshow in London last week where fans could try their hand at the game via a demo pod situated on the Lotus stand for the duration of the show.

Polyphony has worked closely with Lotus so Evora’s exterior and interior is modelled for incredible realistic reproduction within the game.

Mike Kimberley, Group Lotus CEO remarked, “We are delighted to join forces with Sony Computer Entertainment and Polyphony once again on such a special occasion for Lotus. The launch of the Lotus Evora is a milestone for us and represents a new and exciting phase of our development. I’d like to thank the Gran Turismo team for organising this outstanding addition to our exhibit at the British International Motorshow and hope guests enjoy the first ride in our Evora, albeit a virtual one.”

Guests to the Lotus stand at London’s Excel exhibition centre were able to navigate an Evora on the new London city circuit which was recently introduced to the GT series with the release of Gran Turismo 5 Prologue. The London city circuit takes in some of the city’s most popular landmarks including Piccadilly Circus, Shaftesbury Avenue, Charing Cross, the National Portrait Gallery and Trafalgar Square.

Australian Lotus fans can look forward to a downloadable version of the Evora being available soon on Gran Turismo 5 Prologue through the PS3’s online capability.

Copyright © 1996-2008 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/

TheAutoChannel is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.