JATO to Offer Video Test Drives in Partnership with AutoMotion

AUBURN HILLS, MI - June 16, 2008: JATO the world's leading provider of automotive data and intelligence is to offer automotive video test drives following a strategic partnership agreement with AutoMotion, a leader in video technology solutions.

From today JATO's global network of technology partners will be able to offer car dealerships AutoMotion's Video Test Drive product, alongside JATO's existing range of comprehensive, up-to-the-minute market news and data on vehicle specifications, pricing and sales figures.

AutoMotion's Video Test Drive product features individual 60-90 second full-motion videos reviewing each model the dealership offers. The technology integrates seamlessly with the dealership website, providing a powerful 'virtual showroom' that allows dealers to profile their entire model line through online video content.

In addition, the AutoMotion product includes a tailored dealership website branding service, providing a powerful online marketing tool for dealerships to showcase their sales, service and selection expertise to prospective customers.

Ben Anderson, President of AutoMotion, said: "Research suggests the addition of video content exerts an impact on buying decisions in as much as 81% of cases. As the sophistication of new media continues to transform consumer buying behavior, the combined JATO / AutoMotion service is a formidable differentiator for any dealership."

Evaristo Garcia, President for JATO, Inc, said: "Feedback from our customers to date indicates significant demand for online video content. Full motion video from AutoMotion will allow us to deliver more content and greater value to our technology partners. Video Test Drive has proven itself as an extremely effective sales and marketing tool and makes a fantastic addition to our existing product portfolio."

For more information please visit www.automotionweb.com/partners/Jato/partners.html .

Copyright © 1996-2008 The Auto Channel. Contact Information, Credits, and Terms of Use. These following titles and media identification are Trademarks owned by Gordon Communictions and have been in continuous use since 1987 : The Auto Channel, Auto Channel and TACH all have been in continuous use world wide since 1987, in Print, TV, Radio, Home Video, Newsletters, On-line, and other interactive media; all rights are reserved and infringement will be acted upon with force.

Privacy Statement | Size Does Matter | Media Kit | RSS feeds | Affiliates

Send your questions, comments, and suggestions to Editor-in-Chief@theautochannel.com.

Submit press releases or news stories to submit@theautochannel.com.
Place copy in body of email, NO attachments please.

To report errors and other problems with this page, please use this form.

Link to this page: http://www.theautochannel.com/

TheAutoChannel is represented by Gorilla Nation. Please contact Gorilla Nation for ad rates, packages and general advertising information.