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SPECIAL EVENT (TORRANCE, CA.) - Honda Supports Southern California Wildfire Relief Efforts

American Honda Motor Co., Inc. announced today a pledge of $250,000 to the American Red Cross Disaster Relief Fund to assist the Red Cross in providing shelter, relief and recovery support to those affected by the Southern California wildfires.

In addition, American Honda is working with the California Governor's Office of Emergency Services to assess and identify its need for emergency assistance materials and resources such as Honda-made vehicles, generators, and other products, and will donate these materials as requested.

"The American Red Cross and California Governor's Office of Emergency Services are on the front lines in this tremendous effort to turn back the fires, and Honda salutes their efforts and their dedication," said Tetsuo Iwamura, President of American Honda Motor Co., Inc.

In addition to the $250,000 pledge and offer of materials, Honda will provide a 100 percent match of any funds donated to the American Red Cross or other applicable organizations by the approximately 7,000 associates (employees) of American Honda and its subsidiaries.

American Honda has supported the American Red Cross Disaster Relief Fund through several disasters such as Hurricane Katrina, September 11 and the California wildfires of 2003. Honda's support efforts have included funds as well as materials such as the donation of generators and all-terrain vehicles.

Honda is one of the world's leading producers of mobility products including its diverse line-up of automobiles, motorcycles and ATVs, power products, marine engines, personal watercraft, and now, aircraft. Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production of motorcycles in 1979 and automobiles in 1982. The company has invested more than $9 billion in its North American operations with 14 major manufacturing facilities, employment of more than 35,000 associates, and annual purchases of more than $17.6 billion in parts and materials from suppliers in North America.