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Subaru of America, Inc. Appoints Kevin Mayer Director of Marketing Communications

CHERRY HILL, N.J., March 19 -- Subaru of America, Inc. today announced the appointment of Kevin Mayer to director of marketing communications. Reporting to Tim Mahoney, chief marketing officer for Subaru, Mayer will be responsible for the company's advertising and marketing communications activities.

"We are pleased to welcome Kevin to the Subaru team," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "He brings a wealth of automotive OEM experience and accomplishments in the areas of marketing, advertising, strategic planning and media. Kevin will play a key role in the growth of the Subaru brand in the U.S."

Mayer joined Subaru from his most recent post at Colby and Partners where he was senior vice president and account director for the American Suzuki Motor Company account. Prior to his tenure at Colby and Partners, he was director of advertising and marketing for Mitsubishi Motors North America, Inc. In this role Mayer was responsible for the advertising, product marketing, interactive, lead management and experiential marketing for the company. He started his automotive career at Hyundai Motor America where he was promoted to various management positions within the marketing department to serve as national manager, corporate strategic planning.

Mayer holds a master's in business administration from the UCLA Anderson School of Management and a bachelor's degree in communications from Purdue University.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit www.subaru.com.