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Harley-Davidson Reports Revenue and Earnings Growth for 2006


PHOTO

Annual Worldwide Retail Sales Increase 8.5 Percent

MILWAUKEE, Jan. 18 -- Harley-Davidson, Inc. today announced its results for the fourth quarter and year ended December 31, 2006. Revenue for the quarter was $1.50 billion compared to $1.34 billion in the year-ago quarter, an 11.9 percent increase. Net income for the quarter was $252.4 million compared to $230.0 million, an increase of 9.7 percent over the fourth quarter of 2005. Fourth quarter diluted earnings per share (EPS) were $0.97, a 15.5 percent increase compared to last year's $0.84.

Revenue for the full year was $5.80 billion, compared with $5.34 billion in 2005, an 8.6 percent increase. Wholesale shipments of Harley-Davidson(R) motorcycles were 349,196 units for the year, a 6.1 percent increase compared to 2005. Net income for the year was $1.04 billion, an 8.7 percent increase versus last year's $959.6 million. Diluted EPS for the full year were $3.93, a 15.2 percent increase compared with $3.41 in 2005.

"After more than two decades of uninterrupted growth at Harley-Davidson, our dedicated employees and passionate dealers have once again delivered excellent results," said Jim Ziemer, Chief Executive Officer. "I couldn't ask for a more committed workforce and dealer network."

"In 2006, the Company's revenue and earnings surpassed 2005 results demonstrating continued growth. At the same time, our dealers achieved impressive Harley-Davidson motorcycle sales volumes. The enthusiastic worldwide response to the changes in our 2007 models contributed to an 8.5 percent increase in retail sales during the year," said Ziemer.

"Furthermore, the Company continued to return significant value to shareholders in 2006. We increased dividend payments by 22.5 percent over the prior year and repurchased 19.3 million shares of our common stock during 2006 at a cost of $1.06 billion."

"As we look to the future, we believe Harley-Davidson will deliver EPS growth in the range of 11 - 17 percent each year through 2009. On an annual basis we expect solid revenue growth, margin improvement, and the benefits of strong free cash flow to drive this earnings growth," said Ziemer.

The Company also expects to ship between 82,000 and 84,000 Harley-Davidson motorcycles for the first quarter of 2007.

Motorcycles and Related Products Segment - Fourth Quarter Results

Revenue from Harley-Davidson motorcycles was $1.22 billion, an increase of $135.6 million or 12.5 percent over the same period last year. Shipments of Harley-Davidson motorcycles totaled 92,848 units, an increase of 5,260 units or 6.0 percent over last year's fourth quarter.

Revenue from Parts and Accessories (P&A), which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $179.2 million, an increase of $9.3 million or 5.5 percent over the year-ago quarter. Revenue from General Merchandise, which consists of MotorClothes(R) apparel and collectibles, totaled $70.6 million, an increase of $10.1 million or 16.7 percent over the year-ago quarter.

Gross margin for the fourth quarter of 2006 was 38.0 percent of revenue compared to 38.3 percent for the fourth quarter last year. Fourth quarter operating margin decreased to 22.8 percent from 23.4 percent in the fourth quarter of 2005.

Motorcycle Retail Sales Data

During the fourth quarter, worldwide retail sales of Harley-Davidson motorcycles increased 6.4 percent over the prior year quarter. In the U.S., retail sales of Harley-Davidson motorcycles increased 0.3 percent for the quarter while the heavyweight motorcycle industry in the U.S. decreased 1.7 percent. Retail sales of Harley-Davidson motorcycles grew 29.4 percent in international markets during the fourth quarter of 2006 compared to the fourth quarter of 2005. Fourth quarter retail sales increased 31.2 percent in Europe; Japan was up 19.6 percent; Canada was up 37.4 percent and all other international markets combined were up 34.0 percent.

Worldwide retail sales of Harley-Davidson motorcycles increased 8.5 percent in 2006 compared to 2005. In the U.S., retail sales of Harley- Davidson motorcycles increased 5.9 percent while the U.S. heavyweight motorcycle market was up 4.9 percent for the same period. In our international markets, Harley-Davidson retail sales for the full year grew 18.6 percent. Retail sales in Europe increased 14.6 percent; Japan was up 16.3 percent; Canada was up 15.9 percent and all other international markets combined were up 34.3 percent.

  Data is listed in the accompanying tables.

  Financial Services Segment

Harley-Davidson Financial Services (HDFS) reported fourth quarter operating income of $47.6 million, an increase of $8.1 million or 20.7 percent compared to the year-ago quarter. The increase is primarily due to higher wholesale and retail net interest income.

Income Tax Rate

The Company's fourth quarter effective income tax rate was 35.1 percent compared to 35.5 percent in the same quarter last year. This decrease primarily reflects the retroactive reinstatement of the federal research and development tax credit. The Company's full year effective tax rate in 2006 was 35.8 percent.

Harley-Davidson, Inc. - Twelve Month Results

For the fiscal year ended 2006, revenue totaled $5.80 billion, an 8.6 percent increase over 2005. EPS were $3.93, an increase of 15.2 percent compared to 2005.

Shipments of Harley-Davidson motorcycles were 349,196 units in 2006, a 6.1 percent increase compared to last year's 329,017 units. Harley-Davidson motorcycle revenue was $4.55 billion, up 8.8 percent compared to last year's $4.18 billion. P&A revenue totaled $862.3 million, a 5.7 percent increase over last year's $815.7 million. General Merchandise revenue totaled $277.5 million, a 12.0 percent increase compared to $247.9 million during 2005.

Motorcycle segment gross margin for the full year was 38.5 percent of revenue compared to 38.2 percent for 2005. Full year 2006 operating margin increased to 24.4 percent from 24.3 percent compared to the prior year.

HDFS operating income was $210.7 million, a 10.0 percent increase over last year's $191.6 million.

Cash Flow

Cash and marketable securities totaled $896.5 million as of December 31, 2006. Cash flow from operations was $761.8 billion and capital expenditures were $219.6 million during 2006. In 2007, capital expenditures are expected to be between $300 million and $325 million.

Stock Repurchase

The Company repurchased 2.1 million shares of its common stock at a cost of $151.0 million during the fourth quarter of 2006. For the full year of 2006, the Company repurchased 19.3 million shares of its common stock at a

cost of $1.06 billion. On December 31, 2006, the Company had 258,052,356 shares of common stock outstanding.

As of December 31, 2006, there are 22.8 million shares remaining on two board-approved share repurchase authorizations. An additional board-approved share repurchase authorization is in place to offset option exercises.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley- Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and their retail customers.

                          Harley-Davidson, Inc.
               Condensed Consolidated Statements of Income
                 (In thousands, except per share amounts)

                            (Unaudited) (Unaudited)  (Unaudited)
                               Three months ended      Twelve months ended
                              December    December    December     December
                              31, 2006    31, 2005    31, 2006     31, 2005

  Net revenue                $1,502,633  $1,342,335  $5,800,686  $5,342,214
  Gross profit                  571,052     514,510   2,232,847   2,040,499
  Operating expenses            227,987     199,854     818,490     740,634
    Operating income from
     motorcycles & related
     products                   343,065     314,656   1,414,357   1,299,865

  Financial services income      93,079      76,060     384,891     331,618
  Financial services expense     45,433      36,595     174,167     139,998
  Operating income from
   financial services            47,646      39,465     210,724     191,620

  Corporate expenses              5,838       3,473      22,561      21,474
  Total operating income        384,873     350,648   1,602,520   1,470,011
  Investment income and
   other, net                     3,859       6,009      21,720      17,748
  Income before provision
   for income taxes             388,732     356,657   1,624,240   1,487,759
  Provision for income taxes    136,306     126,613     581,087     528,155
  Net income                   $252,426    $230,044  $1,043,153    $959,604

  Earnings per common share:
    Basic                         $0.98       $0.84       $3.94       $3.42
    Diluted                       $0.97       $0.84       $3.93       $3.41

  Weighted-average common
   shares:
    Basic                       258,138     274,182     264,453     280,303
    Diluted                     259,158     274,837     265,273     281,035

  Cash dividends per common
   share                          $0.21       $0.18       $0.81      $0.625

                            Harley-Davidson, Inc.
                    Condensed Consolidated Balance Sheets
                               (In thousands)

                                              (Unaudited)
                                              December 31,      December 31,
                                                 2006              2005

  ASSETS
  Current Assets:
      Cash and cash equivalents                $238,397          $140,975
      Marketable securities                     658,133           905,197
      Accounts receivable, net                  143,049           122,087
      Finance receivables held for sale         547,106           299,373
      Finance receivables held for
       investment, net                        1,554,260         1,342,393
      Inventories                               287,798           221,418
      Other current assets                      121,890           113,794
  Total current assets                        3,550,633         3,145,237

  Finance receivables held for
   investment, net                              725,957           600,831
  Other long-term assets                      1,255,560         1,509,141
                                             $5,532,150        $5,255,209

  LIABILITIES AND SHAREHOLDERS' EQUITY
  Current liabilities:
      Accounts payable & accrued
       expenses                                $763,186          $668,139
      Current portion of finance debt           832,491           204,973
  Total current liabilities                   1,595,677           873,112

  Finance debt                                  870,000         1,000,000
  Postretirement healthcare benefits            201,126            60,975
  Other long-term liabilities                   108,610           237,517

  Total shareholders' equity *                2,756,737         3,083,605
                                             $5,532,150        $5,255,209

  * The Company's adoption of Statement of Financial Accounting Standards
    No. 158 (effective 12/31/06) resulted in a $253.9 million after-tax
    reduction to shareholders' equity.

                       Harley-Davidson, Inc.
          Condensed Consolidated Statements of Cash Flows
                           (In thousands)

                                        (Unaudited)
                                                Twelve months ended
                                          December     December    December
                                          31, 2006     31, 2005    31, 2004

  Net cash provided by operating
   activities                             $761,780     $962,614    $835,831

  Cash flows from investing activities:
    Capital expenditures                  (219,602)    (198,389)   (213,550)
    Finance receivables held for
     investment, net                      (151,624)    (156,438)   (134,571)
    Collection of retained
     securitization interests              101,641      115,346     125,732
    Net change in marketable securities    253,512      431,075    (349,042)
    Other, net                             (19,186)       2,246      (6,561)
  Net cash (used) provided by investing
   activities                              (35,259)     193,840    (577,992)

  Cash flows from financing activities:
    Proceeds from issuance of medium
     term notes                                  -      199,974           -
    Net increase (decrease) in finance-
     credit facilities and commercial
     paper                                 493,125     (280,694)    305,047
    Dividends                             (212,914)    (173,785)   (119,232)
    Purchase of common stock for
     treasury                           (1,061,968)  (1,054,615)   (564,132)
    Excess tax benefits from share-
     based payments                         18,933        6,065           -
    Issuance of common stock under
     employee stock option plans           125,801       31,264      62,171
  Net cash used by financing activities   (637,023)  (1,271,791)   (316,146)

  Effect of exchange rate changes on
   cash and cash equivalents                 7,924      (18,847)      4,137

  Net increase (decrease) in cash and
   cash equivalents                         97,422     (134,184)    (54,170)

  Cash and cash equivalents:
    At beginning of period                 140,975      275,159     329,329
    At end of period                      $238,397     $140,975    $275,159

                         Net Revenue and Motorcycle
                                Shipment Data

                            (Unaudited) (Unaudited) (Unaudited)
                               Three months ended     Twelve months ended
                              December    December    December     December
                              31, 2006    31, 2005    31, 2006     31, 2005
  NET REVENUE (in thousands)
  Harley-Davidson(R)
   motorcycles               $1,223,861  $1,088,286  $4,553,561  $4,183,515
  Buell(R) motorcycles           27,401      21,828     102,227      93,069
  Parts & Accessories           179,151     169,859     862,251     815,678
  General Merchandise            70,617      60,486     277,490     247,861
  Other                           1,603       1,876       5,157       2,091
                             $1,502,633  $1,342,335  $5,800,686  $5,342,214

  HARLEY-DAVIDSON UNITS
  Motorcycle shipments:
    United States                74,492      74,383     273,212     266,507
    Export                       18,356      13,205      75,984      62,510
  Total                          92,848      87,588     349,196     329,017

  Motorcycle product mix:
    Touring                      32,530      29,090     123,444     110,193
    Custom                       44,591      38,233     161,195     148,609
    Sportster(R)                 15,727      20,265      64,557      70,215
  Total                          92,848      87,588     349,196     329,017

  BUELL UNITS
  Motorcycle shipments:
    Buell                         3,355       2,716      12,460      11,166

               Retail Sales of Harley-Davidson Motorcycles
                    Year to Date (December 31, 2006)

                                                         2006       2005

  United States                                        268,366    253,414
  Europe*                                               33,786     29,482
  Japan                                                 13,284     11,420
  Canada                                                13,514     11,660
  All other markets                                     15,031     11,193

  Total Retail Sales of Harley-
   Davidson Motorcycles                                343,981    317,169

  Data Source (subject to update)

Data source for all 2005 and 2006 retail sales figures shown above is sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning retail sales, and this information is subject to revision.

Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson Motorcycle Sales data.

  * Data for Europe include Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
    Switzerland, and the United Kingdom

                    Heavyweight (651 + cc) Market Data
                      Data Through Month Indicated

                                                          2006       2005

  United States (December)                               542,991    517,562
  Europe* (November)                                     365,889    340,485

  Data Source
  United States: Motorcycle Industry Council
  Europe: Giral S.A.

  * Data for Europe include Austria, Belgium, Denmark, Finland, France,
    Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
    Switzerland, and the United Kingdom