HEY GUYS, Take a Look! Alfa Romeo's New Alfa 8C Competizione - VIDEO ENHANCED STORY

TURIN, Italy - September 28, 2006:

The Alfa 8C Competizione was designed by Alfa Romeo in co-operation with the Alfa-Maserati Sports Centre. The name recalls the great sporting tradition of Alfa Romeo: the 8C code was used to identify cars equipped with the revolutionary eight cylinder engine produced by the famous designer Vittorio Jano in the 1930s and 1940s.

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Alfa Romeo at the 2006 Paris International Motor Show

Alfa Romeo returns to the Paris International Motor Show with a stunningly staged exhibition of standard models and special versions designed to emphasise – as if we needed reminding – the unique position of the brand in the world motoring scenario.

The design of the exhibition area is defined by simple geometrical shapes. Spaces closed on one side are offset by an aluminium and glass sunscreen at the front. These structural elements define the image of an Alfa Romeo villa built in accordance with the canons of Italian rationalist architecture. The rigour and sparseness of the design as it translates into the shapes, colours and materials help to create an ideal setting for the sinuous, aggressive cars, turning them into the stars of the show: everything is dominated by the red and black that have always been used to express Alfa Romeo’s twin soul, a combination of passion and technology.

Alfa 8C Competizione

The absolute star of the stand is the Alfa 8C Competizione, an exclusive Gran Turismo model that will be produced in limited numbers. The new car, designed by Alfa Romeo, is the best blend of the values that have always distinguished the brand: technology and emotion. The Alfa 8C Competizione sets out to play a starring role and forcefully assert Alfa Romeo’s unique position in the world: i.e. the brand’s ability to wed a thrilling shape to driving satisfaction.