Chrysler's New "Dr. Z" AD Campaign Focuses On Merging American and German Engineering and Design - VIDEO ENHANCED STORY
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AUBURN HILLS - June 30, 2006: For the first time since merging the former Daimler-Benz and Chrysler Corporations, the Chrysler Group is playing on its strengths as both an American and German automobile manufacturer.
Chrysler Group has launched a wonderfully funny, and "human," new advertising campaign that introduces DaimlerChrysler Chairman Dieter Zetsche as the company's. new spokesperson, "Dr Z." In the initial TV commercials Zetsche comes across as a very likeable real-life Professor Ludwig Von Drake (from Walt Disney). Compared to the stodgy, stiff performances of automotive executives in the past, Zetsche is refreshing and genuine.
The “Ask Dr. Z” campaign will focus on the design, quality, reliability, performance and fuel economy of Chrysler, Jeep® and Dodge vehicles. The Chrysler Group is touting its dual-country origins as an advantage for consumers saying their cars offer drivers the best of both worlds. The auto company’s new ads will encourage consumers to visit an online site where they can ask “Dr. Z” questions about the American and German engineering and designs used in all Chrysler, Jeep® and Dodge vehicles.