Top Nissan Exec Blasts Industry for New-Media Timidity
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But First Snide's Remarks: I agree with Ms. Thompson...for ten years our crack sales team has been fighting to get even a teeny-tiny crumb of the OEM ad budgets. For ten years our position has been that until senior ad agency executives get their heads out of their butts and get involved with the Internet instead of delegating the planning and buying of this "new" medium to 12 year olds, it would remain just a sidebar to the big buck traditional (old fashioned) media.
So I have now lived long enough to hear that the Internet is a real medium...way to go Nissan...now have your media buyers request avails on The Auto Channel...we are the largest editorial automotive web site don't you know. Let me know what you think...msnide@theautochannel.com
Los Angeles CA June 1, 2006; (AdAge.com) Jan Thompson, VP-marketing of Nissan North America, today scolded the U.S. auto industry for resorting to "a less risky approach to marketing" leading to a big disparity in where automakers spend their ad dollars and consumers invest their time.
Prime time
Speaking at the Automotive News Marketing Seminar in Los Angeles, Ms. Thompson said Nissan has extended its relationships with Yahoo, MSN and Google, which "we now recognize as networks in their own rights, able to deliver audiences comparable to prime time."
Below are some of Milton Snide's Remarks on the subject:
Snide's Remarks 4/8/2005: Hey GM Save Your Money - Ads in Newpapers Are Old Fashioned and Haven't Worked Anyway
Snide's Remarks 11/30/2004 The End of TV as We Know It
Snide's Remarks 12/03/2004 New Model Launch Advertisng Ineffective! Low Awareness Levels Among Potential Buyers - Time For Some Changes?
Snides Remarks 8/13/2003 J.D. Power: "25% of New Car Showroom Walkouts Caused By Salesperson (Mis)Treatment- And then a Whopping 50% of The Non-Buyers Go Buy A Different Brand"
