Wayne Killen Joins Mitsubishi Motors North America as Vice President of Marketing

CYPRESS, Calif., Aug. 30, 2005 -- Industry veteran Wayne Killen today rejoins Mitsubishi Motors North America, Inc. (MMNA) as vice president of marketing. Killen returns to MMNA after a ten-year career with Mercedes-Benz USA where he most recently served as the Maybach Brand Manager. As part of a 22-year automotive career, Killen was a product planner for Mitsubishi Motors from 1987-1989.

In his new position, Killen will report directly to David Schembri, Executive Vice President, Sales & Marketing, and will be responsible for Advertising, Brand Experience Marketing, Product & Marketing PR and Product Strategy.

"I've had the privilege of working with Wayne during our careers with Mercedes and I'm excited to work with him again," said Dave Schembri. "His innovative approach to marketing delivered excellent results for Maybach awareness and sales, and is a perfect fit with MMNA's strategy of rebuilding our brand one model at a time."

Killen spent 10 years in Mercedes' product management department and was instrumental in the launch of several key products, culminating in the exclusive Maybach Brand in 2002. Killen graduated from the University of California at Berkeley with a BA, then earned his master's degree in strategic marketing from the University of California at Riverside.