Auto Brand Baloney

Detroit March 15, 2005; Jerry Flint writing for Forbes.com has finally put in writing what many long time observers of the Detroit Auto industry scene have been saying to each other as they've watched the market shares of the formerly big three continue to drop like rocks into the great lakes...where have the "Car Guys Gone?"

Here is a preview of Mr. Flint's article...it's a must read, especially for stockholders

"...Car models succeed because of what they do, how they look or how they stack up against the competition. We had great cars before the industry discovered the word "brand." We knew what a Mustang was without a bunch of M.B.A. types babbling about its brand virtues...."

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