Use Your Power To Help Your Company And Save Jobs! An Open Letter To Automotive Advertising and Marketing Executives

This letter reflects a serious problem for automotive marketing and advertising professionals whose job performance is measured by their employers New Car Sales Volume.

Because you have apparantly not recognized the paridigm in the way consumers research a vehicle before they buy, you are reducing the potential effectivness of your company's marketing expenditures.

According to the 2001 Cap Gemini Ernst & Young automotive survey, 38% of worldwide car buyers say The Internet is an important information source when contemplating buying a car -- up from 27% in 2000.

The study also determined that consumers strongly believe the Internet is a better source for car information then print ads or television commercials.

But 99% of your brands advertising and marketing expenditures are not being used to support any communications on The Internet.

In fact at this exact moment, thousands of serious web savvy automotive enthusiasts are using The Auto Channel’s exclusive New Car Research Tools to help them assess which new vehicles to consider purchasing or which to recommend to friends and family…and your message is not in front of them.

Especially now in this difficult marketplace, automakers should be taking advantage of an opportunity to increase sales by effectively delivering their relevant sales information to a pre-screened concentrated audience of car buyers.

The Auto Channel, as one of the leading Internet New Vehicle Research providers, offers your company the means to deliver “The Right Message At The Right Time” and help convert those researchers into buyers…and for some reason you are not taking advantage of the opportunity.

Let me show you how.

Bob Gordon, President

The Auto Channel

502 584 4100

The Auto Channel’s New Car Buyers Guide: http://www.theautochannel.com/db/newcars.html?DB

The Cap Gemini Report: http://www.cgey.com/news/2001/1004cars.shtml

emarketer Report: http://www.emarketer.com/estatnews/estats/ecommerce_b2c/20011008_cap.html?re